Kering Eyewear Product Marketing Intern

Kering Eyewear is the dedicated eyewear house within the Kering luxury group, designing, developing, manufacturing and marketing premium frames and sunglasses for both luxury and sport & lifestyle brands. As part of Kering, the business combines creative excellence with global distribution capabilities and a commitment to sustainable innovation.

1. Support the product marketing team in crafting new product stories and positioning for launches.
2. Collect, consolidate and analyse sell-in and sell-out data to monitor top-model performance and identify potential bestsellers.
3. Coordinate PR sample logistics and manage PR seeding lists in collaboration with cross‑functional teams and external partners (KOL/KOC).
4. Support content creation and copywriting for PR private-domain activity and official Weibo; contribute to B2B and B2C leaflet and brochure upgrades.
5. Conduct trend watching and competitor monitoring to inform product planning and marketing activities.
6. Assist training team with organization of training materials, supplier liaison and online platform administration.

1. Bachelor’s degree or equivalent.
2. Good command of English (written and spoken) and strong general computer literacy.
3. Availability to work at least five days per week for a minimum period of three months.
4. Prior exposure to cosmetics, consumer goods or fashion brands; eyewear category experience is a plus.

1. Product story craft
2. Data collection and analysis (sell‑in / sell‑out)
3. PR seeding & KOL/KOC coordination
4. Weibo copywriting
5. B2B and B2C brochure/leaflet content support
6. Trend watching and competitor analysis
7. Training document organisation and online platform management

Early-career candidates with prior internships or working experience in cosmetics, consumer goods or fashion are preferred; direct eyewear experience is advantageous but not required.

Bachelor's degree.

Kering Eyewear operates at the intersection of creativity and commerce within the Kering group and emphasises innovation, sustainability and design excellence. The organisation promotes talent development and internal mobility, offering a collaborative environment for early-career professionals to learn across product, marketing and retail disciplines.