Kering Eyewear Brand Manager

Milan • Italy

Friday, November 28, 2025

Kering Eyewear, a distinguished division of the global luxury conglomerate Kering, stands as a pivotal force within the luxury eyewear sector. Renowned for its innovative designs and superior craftsmanship, Kering Eyewear manages an impressive portfolio of iconic brands including Gucci, Cartier, Saint Laurent, and Bottega Veneta, among others. The company is committed to sustainability and excellence, offering employees a dynamic environment where creativity and innovation thrive.

1. Comprehend and embody the brand's DNA, including its essence, history, style, values, personality, and target consumer.
2. Develop and implement the annual marketing plan, setting brand objectives and ensuring alignment with marketing levers such as product, communication, PR, and trade marketing.
3. Monitor and manage the annual marketing budget, ensuring adherence to brand contractual agreements and optimal resource allocation in line with strategic company objectives.
4. Collaborate with the PR & Communications team to craft an annual communication plan that aligns with the brand strategy.
5. Conduct competitive analysis on local and international levels, focusing on product offerings, design, distribution, and marketing activities.
6. Support sales efforts by presenting collections and the brand in showrooms, customer meetings, and sales force activities, including the preparation of tailored presentations.
7. Prepare periodic reports and analyses on collection performance.

1. 4-5 years of experience in a similar role
2. Master’s degree in marketing or business administration

1. Result-oriented with strong problem-solving capabilities
2. Dynamic, proactive, and flexible with a commitment to teamwork
3. Ability to work effectively under pressure and meet tight deadlines
4. Excellent communication and relationship-building skills
5. Exceptional analytical skills with high attention to detail
6. Fluency in English and Italian; French is advantageous

A minimum of 4-5 years in a brand management role within the luxury sector, with a proven track record of successful marketing plan development and execution.

Master’s degree in marketing or business administration

The position offers the opportunity to be part of a global luxury group that prioritizes talent development and internal mobility, fostering a stimulating and fulfilling workplace environment.

Kering fosters a culture of leadership and growth, encouraging employees to reach their full potential in a stimulating and fulfilling environment. The company values creativity, innovation, and sustainability, providing a supportive atmosphere for professional development.