Kering Eyewear Assistant Product Marketing Manager

Kering Eyewear is the eyewear specialist within the Kering group, producing luxury frames and sunglasses for a portfolio of high-end fashion houses. As part of Kering, the business combines creative excellence with global distribution expertise and a commitment to sustainability, craftsmanship and brand-led innovation.

1. Own product development liaison for 5–6 luxury eyewear brands: coordinate season-to-season input with APAC and HQ, provide feedback on new releases and lead special product projects (exclusive models, capsule collections).
2. Manage product assortment and showroom/sample operations: prepare multi-brand assortments for buying events, roadshows and sales promotions; oversee sample inventory and showroom presentation.
3. Administer PR sample programme: coordinate daily PR seeding with houses and agencies, recommend pieces for shoots, manage exposure visuals and PR brochure assets, and produce monthly PR exposure reports with imagery.
4. Define and execute product marketing and communications: develop product launch plans, positioning, core product storylines and content for online/offline channels (WeChat, video); produce selling tools (leaflets, brochures, PDP content).
5. Conduct market and competitor research: perform regular market visits, gather client feedback, analyse competitor assortments and share actionable insights with commercial teams.
6. Lead end-to-end go-to-market project coordination: align product, communication, visual merchandising, trade marketing and commercial functions to deliver cohesive GTM initiatives on schedule.

1. Bachelor’s degree or equivalent tertiary qualification.
2. 3–5 years of relevant professional experience, including 2–3 years in product-focused roles; experience with eyewear, cosmetics or outdoor/lifestyle categories is advantageous.
3. Strong written and spoken English proficiency.
4. Advanced proficiency in Microsoft Excel, Word and PowerPoint.
5. Demonstrable organisational skills, time management and the capacity to manage competing priorities.
6. Excellent interpersonal and communication skills; ability to work independently and as part of cross‑functional teams.
7. Willingness to travel up to approximately 10% during peak periods.

1. Microsoft Excel
2. Microsoft Word
3. Microsoft PowerPoint
4. WeChat
5. Product development
6. Assortment planning
7. Sample and showroom management
8. PR sample management and seeding
9. Product positioning and storytelling
10. Cross‑functional project coordination
11. Market and competitor analysis
12. Visual merchandising coordination

A mid‑level candidate with 3–5 years of professional experience, including at least 2–3 years in product management or product marketing roles; prior exposure to luxury apparel, eyewear, cosmetics or lifestyle brands is highly desirable.

Bachelor’s degree

Kering Eyewear operates within a creative, brand‑driven environment that values craftsmanship, innovation and sustainability. The group emphasises talent development, internal mobility and diversity, encouraging collaborative working across functions and markets.