Kering Digital Media Manager

Kering is a global leader in luxury fashion, renowned for its portfolio of prestigious brands including Gucci, Saint Laurent, and Balenciaga. As part of a family-led group, Kering is committed to nurturing creativity and excellence across its Houses, which span ready-to-wear, couture, leather goods, jewelry, eyewear, and beauty. The company is dedicated to sustainability and cultural enrichment, providing an inspiring environment for its employees to thrive.

1. Lead and optimize digital media channels including Paid Social, Direct & Programmatic Display, Video, and Integrated SEA/SEO.
2. Collaborate with the global media agency and brand media teams to enhance digital media performance and efficiency.
3. Provide brands with insightful analyses, best practices, benchmarks, and cross-channel KPIs.
4. Supervise digital media tests and develop actionable business recommendations.
5. Implement cross-brand measurement frameworks for digital channels and ensure KPI alignment.
6. Manage media-tech projects such as signal loss mitigation and server-side tracking.
7. Work cross-functionally with the Strategy & Development department and the Kering Media APAC hub.
8. Challenge digital stakeholders to maintain high service quality and performance.
9. Stay informed on media and marketing innovations, identifying new tools and services.
10. Develop and enforce digital media guidelines across brands and markets.
11. Conduct internal upskilling sessions and workshops to enhance digital maturity.

1. 10+ years of experience in digital media, preferably within a senior role at an agency, consultancy, or brand.
2. Deep understanding of branding and performance digital channels.
3. Strong project management capabilities.
4. Excellent analytical skills, with knowledge of Marketing Mix Modeling (MMM) as a plus.
5. Proficiency in English; knowledge of French and Italian is advantageous.
6. Familiarity with the luxury or retail industry is beneficial.

1. Digital media expertise
2. Project management
3. Analytical skills
4. Communication skills
5. Agility and adaptability

Over a decade of experience in senior digital media roles, with a focus on branding and performance channels.

Kering offers an inclusive and diverse work environment, encouraging employees to express their talents individually and collectively. The company supports professional growth and adaptation to a dynamic world.

Kering fosters a culture of diversity and inclusion, valuing varied perspectives and backgrounds. The company is committed to equal opportunities and believes that diversity enriches the workplace, enhancing creativity and adaptability.