Hermès International CRM Project Manager

Hermès Parfums, a division of the renowned Hermès Group, is synonymous with luxury and elegance. As a leader in the fragrance and beauty sector, Hermès Parfums offers a dynamic and innovative work environment, fostering creativity and excellence. Employees are part of a prestigious legacy, contributing to the brand's commitment to craftsmanship and quality.

1. Implement and oversee the global CRM strategy, ensuring alignment with the Group's CRM approach.
2. Deploy and manage the segmentation of the Hermès Parfum & Beauté database.
3. Create comprehensive and personalized customer journeys based on segmentation.
4. Integrate CRM into global activation strategies in collaboration with Hermes.com and external e-commerce teams.
5. Coordinate business needs with IT teams to ensure CRM objectives are understood and met.
6. Support the implementation of CRM reporting in collaboration with business and IT teams.
7. Ensure CRM strategy aligns with business ambitions for product launches and commercial events.
8. Develop CRM awareness and understanding among central teams.
9. Adapt global CRM strategy to local markets, considering regional specificities and store types.
10. Contribute to the validation of communication masters for each campaign.
11. Ensure effective execution of the CRM animation calendar by country.
12. Infuse CRM expertise and best practices across the central e-commerce team.
13. Monitor KPIs and analyze results to identify trends and formulate recommendations.
14. Measure the impact of CRM campaigns and prepare quarterly and annual analyses.

1. Degree from a business school or equivalent university education.
2. Minimum of 3 years of experience in CRM, with proven success in campaign orchestration and project management, ideally in the cosmetics sector and internationally.
3. Strong analytical skills with a penchant for numbers and data synthesis.
4. Excellent communication skills, both written and verbal.
5. Proficiency in English is required.
6. Experience with Dartagnan is a plus.

1. Dartagnan

Minimum of 3 years in CRM roles, with experience in campaign orchestration and project management, preferably in the cosmetics industry and on an international scale.

Degree from a business school or equivalent university education.

Hermès is celebrated for its dedication to craftsmanship and innovation, creating a workplace that values creativity and excellence. The brand fosters a collaborative and inclusive environment where employees are encouraged to contribute to the legacy of luxury and quality.