Hermès E-commerce Content Strategy Manager

Hermès, a prestigious French luxury brand, is renowned for its high-quality craftsmanship and timeless elegance. As part of a family-owned and independent company, Hermès fosters a culture of creativity and innovation, with a strong commitment to sustainability and ethical practices. The brand's dedication to exceptional savoir-faire is reflected in its diverse product offerings, available in over 300 stores worldwide.

1. Define and oversee the content strategy for the e-commerce platform across all product categories, aligning with business and brand image strategies.
2. Establish editorial guidelines consistent with the visual identity of each product category.
3. Develop and manage the homepage editorial calendar to highlight collections and key commercial events.
4. Collaborate with creative and merchandising teams to ensure content aligns with commercial objectives.
5. Monitor and adjust content strategy based on performance metrics.
6. Estimate and allocate budgets for visual and editorial content production, ensuring budget adherence.
7. Draft detailed briefs for internal creative teams and external partners, ensuring clear understanding of business and brand image expectations.
8. Plan and coordinate shooting sessions in line with product launches and commercial calendar.
9. Manage a team of 15, ensuring coherence and cross-functional collaboration across different content strategy poles.

1. Minimum 10 years of experience in digital content strategy or a related field.
2. Proven track record in managing content strategy for luxury or high-end brands.
3. Strong leadership and team management skills.

Minimum 10 years of experience in digital content strategy or a related field, with a focus on luxury or high-end brands.

Hermès is celebrated for its commitment to craftsmanship, creativity, and innovation. The company values autonomy and responsibility, fostering a supportive environment where employees can thrive. Hermès emphasizes ethical practices and sustainability, making it a distinctive and rewarding place to work.