Guerlain Regional Private Client Relationship Manager (APAC)

Guerlain is an iconic French Maison in the luxury perfumes and cosmetics sector, renowned for its craftsmanship, olfactory expertise and refined aesthetic. As part of the LVMH Perfumes & Cosmetics group, the brand combines a strong heritage with global luxury retail operations and places a premium on service excellence, creativity and responsible practices.

1. Define and implement the regional private client strategy in alignment with global Maison guidelines to grow and retain a high-value private client base.
2. Drive private client acquisition and activation across channels through qualitative events, bespoke experiences, and targeted campaigns to accelerate top-client share of business.
3. Monitor and analyse CRM KPIs (client acquisition, database growth, tier retention/upgrades, LTV) to inform data-driven decisions and optimise client programmes.
4. Lead private client review cycles and provide market intelligence to optimise product launches, tier strategies and marketing performance.
5. Promote adoption of clienteling tools and ensure robust in-store client capture to enrich customer profiles and enable personalised servicing.
6. Design and roll out a regional 'delights' programme of personalised gifting and experiences tailored to top-tier clients and market specificities.
7. Identify and develop regional partnership opportunities (concierge services, private clubs, premium venues and non-conflicting brands) to expand business channels.
8. Own shared accountability for private client sales performance across APAC; develop commercial plans and targeted portfolio strategies to increase penetration and lifetime value.
9. Establish, onboard and develop the APAC Private Client Manager community: set objectives and KPIs, provide training, evaluate performance and disseminate best practices.
10. Coordinate and support regional high-clienteling activations, VIP events and brand moments; coach senior retail leaders on clienteling, communication and data analytics.

1. Minimum five years' experience in clienteling and CRM management within luxury goods or premium retail.
2. Proven track record selling luxury products and driving private-client sales growth.
3. Strong analytical capability with experience using CRM KPIs to optimise strategy and measure ROI.
4. Demonstrated leadership experience, including team building, coaching and performance management.
5. Excellent communication and presentation skills; ability to influence stakeholders across markets and functions.
6. Strategic agility and adaptability in a fast-paced, multi-market environment.
7. High ethical standards with a focus on compliance, integrity and social sustainability.

1. Clienteling
2. CRM strategy and governance
3. CRM KPI analysis
4. Data-driven decision making
5. Event and VIP activation planning
6. Partnership development and management
7. Team leadership, coaching and onboarding
8. Training design and delivery
9. Luxury sales acumen
10. Cross-functional stakeholder management

Minimum five years of clienteling and CRM management experience in the luxury goods or premium retail sector, with proven responsibility for private-client acquisition, CRM programme delivery and leading cross-market initiatives.

Bachelor’s degree in Business, Marketing, Luxury Management or a related field, or equivalent demonstrable professional experience in luxury retail/CRM.

Guerlain blends a deep heritage of French savoir-faire with contemporary luxury retailing, emphasising exceptional client service and creative excellence. The Maison fosters a collaborative, service-oriented culture where craftsmanship, client intimacy and responsible practices are highly valued.