Guerlain MOP Project Manager — China

Guerlain is a heritage French house renowned for high perfumery and prestige cosmetics, recognized for craftsmanship, olfactory artistry and refined luxury. As part of the LVMH group, the brand combines a storied legacy with ongoing investment in product excellence, creative innovation and global retail presence.

1. Act as the China market referent at headquarters, ensuring fluid communication and optimal coordination between HQ and local teams.
2. Co-design the China operational marketing strategy and 360° plan (brand/category, activation, A&P, media, PR) in partnership with central and local stakeholders.
3. Pilot and supervise implementation of regional and local marketing campaigns and the end-to-end 360° operational deployment (media, PR, digital, retail, supply, education).
4. Coordinate cross-functional departments (marketing development, media, PR, supply, retail) to ensure timely launch execution and brand compliance.
5. Manage launch calendars and ensure optimized execution across markets, tracking business performance and KPIs.
6. Recommend and implement A&P budget allocations and investment prioritization in collaboration with stakeholders.
7. Identify market needs and insights from China and transmit pragmatic, prioritized recommendations to category and product development teams to enrich the innovation pipeline and strategic plans.

1. 3–7 years' experience in marketing operations, trade marketing or business development with demonstrable operational market experience.
2. Strong knowledge of the China market and its commercial dynamics; experience working on China-focused projects at HQ or in-market.
3. Proven ability to coordinate complex, cross‑functional programmes across multiple stakeholders and geographies.
4. Excellent interpersonal and communication skills with fluency in English (required); Mandarin is a strong advantage.
5. Analytical competence in performance measurement (KPI, ROI) and experience influencing budget allocation (A&P).
6. Passion for premium brands and sensitivity to brand equity, luxury positioning and product storytelling.

1. 360° campaign management
2. Cross-functional coordination
3. Budget allocation (A&P)
4. KPI and ROI analysis
5. Media and PR coordination
6. Market insights and consumer intelligence
7. Go‑to‑market launch management
8. Supply coordination for international deployments

Minimum 3 years (typical profile: 3–7 years) in marketing operations, trade marketing or business development with operational experience on market deployments and demonstrable exposure to the China market.

Bachelor's degree in Marketing, Business, Communications or a related field; advanced degree or equivalent experience preferred.

Guerlain combines a deep respect for artisanal heritage with an appetite for creative innovation. The house values meticulous craftsmanship, aesthetic excellence and collaborative, cross-disciplinary work, and benefits from the resources and standards of the LVMH group.