Guerlain Head of Marketing, Belux

Guerlain is a Parisian maison of high perfumery and high cosmetics known for craftsmanship, creativity and premium positioning. Operating within a global luxury group, the brand combines heritage savoir‑faire with contemporary innovation and works closely with regional and global teams to deliver elevated product and client experiences.

1. Define and deploy the 360° annual marketing strategy for the Belux market, aligned with global priorities, key franchises and strategic launches.
2. Orchestrate omnichannel marketing across wholesale, retail, online and D2C to drive sell‑out, brand awareness and premiumisation.
3. Own marketing P&L elements: set and manage A&P, COOP, CAPEX/OPEX budgets; monitor ROI and reallocate resources to maximise commercial impact.
4. Lead product marketing and go‑to‑market execution for launches, seasonal campaigns and tri‑axis franchises.
5. Design and deliver media plans and performance measurement across channels; optimise campaign investment based on results.
6. Steer trade & retail marketing to enhance in‑store impact, clienteling, events and premium point‑of‑sale experiences.
7. Accelerate local digital strategy including e‑retail, e‑commerce, social and CRM to acquire, engage and retain customers using a data‑driven approach.
8. Define and implement merchandising strategy and renovation/space optimisation projects to ensure brand consistency and visibility.
9. Identify and activate new growth opportunities and strategic partnerships within the Belux market.
10. Lead, coach and develop a team of four marketing professionals; set objectives, monitor performance and cultivate a high‑performance, cross‑functional culture.

1. Minimum 8–10 years of progressive marketing experience; at least 10 years preferred, ideally within luxury, beauty, cosmetics or premium consumer brands.
2. Proven experience leading and developing a marketing team in an international or matrix organisation.
3. Strong strategic and analytical mindset with demonstrated ability to translate global brand vision into measurable local plans.
4. Proven stakeholder management and cross‑functional collaboration skills with global headquarters and commercial partners.
5. Track record in omnichannel marketing, media planning, CRM/clienteling, digital and retail activation.
6. Excellent communication and presentation skills with the ability to influence at senior levels.
7. Fluent in French and English (written and spoken); knowledge of Dutch is a strong asset.

1. 360° marketing strategy
2. Media planning and performance optimisation
3. CRM and clienteling strategy
4. Digital & e‑commerce marketing
5. Retail and trade marketing / in‑store activation
6. Merchandising and space optimisation
7. Budgeting and ROI / P&L management
8. Data‑driven decision making and performance analysis
9. Cross‑functional stakeholder management
10. People leadership and talent development

Minimum 8–10 years of progressive marketing experience, ideally 10+ years in luxury, beauty, cosmetics or premium consumer goods. Demonstrable experience building and executing omnichannel marketing plans, managing budgets and leading a small multidisciplinary team within an international or matrix environment.

Bachelor's degree in Marketing, Business, Communications or related field; Master's degree or equivalent business qualification preferred.

Hybrid working model offering flexibility between office presence and remote work; strategic, high‑visibility leadership role within a global luxury group; dynamic international working environment.

Guerlain blends heritage craftsmanship with contemporary creativity in a collaborative, high‑standards environment. As part of a major luxury group, the Maison values excellence, innovation and respect for artisanal savoir‑faire while encouraging cross‑functional teamwork and international career exposure.