Guerlain Digital Specialist

Prague • Czech Republic

Friday, February 21, 2025

Guerlain, a prestigious name in the luxury perfumes and cosmetics sector, is part of a renowned global conglomerate known for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic environment where creativity and strategic thinking are highly valued, providing opportunities for professional growth within the luxury industry.

1. Develop and implement e-retail, digital, and CRM strategies aligned with the brand's overarching digital strategy.
2. Expand e-retail channels and establish new client relationships across the Czech Republic and Slovakia, ensuring exceptional customer experience.
3. Plan, execute, and oversee projects in collaboration with internal and external stakeholders.
4. Create and execute an annual e-retail plan to enhance brand visibility across e-retailers' media and tools.
5. Lead technical development of e-retail online media, including newsletters, rich media, and banner ads.
6. Manage digital communication and social media activities for e-retail.
7. Collaborate with various departments to ensure cohesive digital development.
8. Innovate and adapt online marketing strategies, coordinating brand design and production.
9. Support the development of the brand’s e-commerce, digital tools, and platforms.
10. Contribute to CRM strategy development, expanding the brand’s database and ensuring quality reach.
11. Provide market insights and recommendations to enhance brand presence in the digital environment.
12. Identify and evaluate influencers for collaboration, developing strategies to maximize engagement.
13. Engage with media agencies and journalists, developing localized press materials.
14. Assist in planning and executing events.
15. Deliver reports and presentations as required.
16. Manage budgets effectively.
17. Inspire the digital team with innovative e-retail development ideas.
18. Maintain strong relationships with internal and external stakeholders.
19. Perform additional duties as needed.

1. Minimum 3 years of professional experience, ideally within the cosmetics industry.
2. University degree.
3. Proficiency in Czech and English, with excellent written and presentation skills.

1. Experience in e-retail and/or e-commerce.
2. In-depth knowledge of visual e-merchandising, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
3. Ability to create, edit, and upload product photography and descriptions to e-commerce platforms.
4. Strong understanding of current online marketing concepts, strategies, and best practices.
5. Creative, imaginative, and energetic with a focus on high-end quality execution.
6. Ability to work under pressure and make decisions quickly.
7. Excellent communication and collaboration skills.
8. Organizational and planning capabilities.
9. Ability to manage multiple projects simultaneously.

Minimum 3 years of professional experience, ideally in the cosmetics industry.

University degree

Guerlain offers a hybrid working model, allowing flexibility and a balance between professional and personal life, along with opportunities for career advancement within the luxury sector.

Guerlain fosters a culture of innovation and excellence, encouraging creativity and strategic thinking. The company values collaboration and offers a supportive environment where employees can thrive and contribute to the brand's prestigious legacy.