Guerlain CRM & Clienteling Coordinator

Guerlain, a prestigious name in the luxury beauty sector, is part of the esteemed LVMH group, renowned for its dedication to craftsmanship and innovation. As an employer, Guerlain offers a dynamic and inspiring work environment where creativity and excellence are at the forefront of its operations.

1. Support the CRM & Clienteling Manager and Intern in executing the CRM & Clienteling Communications Calendar and initiatives.
2. Coordinate the end-to-end delivery of CRM & Clienteling communications, including Email, SMS, Clienteling App BeeGold, and Direct Mail, ensuring timely execution.
3. Develop bespoke CRM & Clienteling communications by executing pre-defined campaign plans, collaborating with internal teams, and managing workflow.
4. Maintain and update email creative using the Dartagnan tool.
5. Execute direct mail campaigns by partnering with printing agencies and preparing associated gifting materials.
6. Provide logistical support for clienteling campaigns, including managing stock and coordinating gift preparation.
7. Collaborate with UK Sales and CRM teams to develop bespoke communications for retail partners.
8. Assist with database management tasks and data acquisition initiatives.
9. Oversee weekly loyalty gift orders and supervise loyalty programme stock inventory.
10. Assist with regular reporting to monitor resource allocation and campaign impact, using tools like Google Analytics and CRM BI.

1. Bachelor’s degree or equivalent in Business Studies.
2. Minimum 2 years of experience in a CRM or similar role within the luxury goods or FMCG sector.

1. Proficiency in CRM campaign tools and digital platforms, including Dartagnan and Adobe Campaign.
2. Client-centric mindset with excellent written and verbal communication skills.
3. Strong organisational skills and attention to detail.
4. Aptitude for analysis and reporting, with experience in Google Analytics and PowerBI.
5. Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

A minimum of 2 years of experience in CRM or a similar role within the luxury goods or FMCG sector is required.

Bachelor’s degree or equivalent in Business Studies.

The position offers the opportunity to work in a hybrid model, combining the flexibility of remote work with the collaborative environment of the office.

Guerlain fosters a culture of innovation and excellence, encouraging employees to push boundaries and deliver exceptional client experiences. The company values collaboration and resourcefulness, providing a supportive environment for professional growth.