Guerlain Digital & Operational Marketing Intern
Paris France
Posted on Monday, January 13, 2025.
About Guerlain
Guerlain is a renowned luxury brand specializing in perfumes, skincare, and makeup. As part of the Travel Retail Department, the company is experiencing business growth and transformation, particularly within the Travel Retail Europe operational marketing team.
Responsibilities
- Ensure perfect execution of e-retail sites in line with brand elevation.
- Collaborate with the Travel Retail Europe Marketing and Training team on various projects.
- Edit quarterly newsletters for sales staff in collaboration with the Head of Training.
- Follow-up and analyze BeGuerlain TR Europe internal application statistics.
- Create training materials such as presentations, leaflets, video teasers, and incentives.
- Create videos and internal visuals for the TR Europe team.
- Support monthly reports, including sell-out reporting and competitive benchmarking.
- Support budget presentations.
- Implement an online strategy to ensure perfect e-merchandising on all TR Europe BtoB customer sites.
- Create brand pages and follow-up banners.
- Update social media pages, digital packages, and digital magazines according to the House strategy.
- Analyze publications and propose an action plan based on e-retail evaluation.
Qualifications
- Student in business, communication, or university (Bac+4/5 profile).
Skills
- Organized, rigorous, and proactive.
- Comfortable working cross-functionally with various departments.
- Fluency in English and French.
Experience Requirements
Appetence for digital and ease with new technologies. A first significant experience in digital and/or operational marketing is appreciated. Knowledge of the cosmetics market is valued.
Education Requirements
Student in business, communication, or university (Bac+4/5 profile).
Job Benefits
This is a contractual internship available from July 2025, for a period of 6 months.
Guerlain Culture
Located in the 1st arrondissement, Paris, the workplace offers a dynamic environment within the luxury fashion industry.