Guerlain CRM Activation Project Manager

Paris • France

Thursday, April 24, 2025

Guerlain, a distinguished name in the luxury fragrance and cosmetics industry since 1828, is renowned for its audacious and exceptional products. As part of the LVMH Group, Guerlain is committed to maintaining its status as an iconic house in high perfumery and cosmetics, continually striving for excellence and innovation.

1. Develop and manage relational plans, campaign management, and CRM tool production.
2. Coordinate with internal, external stakeholders, and markets to ensure alignment and execution.
3. Prepare and lead validation meetings with the marketing team.
4. Oversee the development and delivery of market tools, ensuring quality and timely execution.
5. Optimize relational tools and CRM support materials.
6. Update existing tools and develop new recruitment, loyalty, and reactivation mechanisms.
7. Craft and manage email campaigns, including tactical and trigger emails.
8. Manage budgets and operational processes, including order tracking.
9. Conduct competitive analysis and create benchmarks.
10. Provide weekly support and guidance to markets for CRM strategy deployment.
11. Consolidate market activities, including campaigns, results, and optimization levers.
12. Communicate and coordinate activation plans with market stakeholders.
13. Monitor campaign performance and KPI evolution at international and market levels.

1. Bachelor's degree in Business or equivalent with a specialization in Client/CRM Marketing.
2. 3 to 5 years of experience in client relationship development and activation roles, preferably in beauty or luxury sectors.
3. Proven autonomy and organizational skills, with the ability to manage multiple tasks proactively.
4. Strong team player with attention to detail, persuasive communication skills, and adaptability.
5. Proficiency in data analysis, KPI tracking, and synthesis.
6. Fluency in French and English, both written and spoken.

1. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
2. Familiarity with CRM software (Adobe, Salesforce) is advantageous.
3. Knowledge of CRM database management and data analysis.
4. Strong analytical and numerical skills.

Minimum of 3 years in roles focused on client relationship development and activation, ideally within the beauty or luxury sectors.

Bachelor's degree in Business or equivalent with a specialization in Client/CRM Marketing.

Competitive benefits package including opportunities for career advancement within a prestigious luxury brand.

Guerlain fosters a culture of innovation and excellence, encouraging employees to contribute to its legacy of luxury and creativity. The company values teamwork, adaptability, and a proactive approach to challenges.