Glashütte Original PR & Media Relations Specialist

Glashütte Original epitomizes German haute horology, combining historic watchmaking craft with contemporary manufacturing techniques in a single prestigious manufactory. The brand is recognised for its meticulous attention to detail and technical precision; employees are expected to uphold these standards in both product and process while contributing to a collegial, craftsmanship-focused environment.

1. Develop and execute targeted media and press strategies that reinforce the brand’s positioning in the luxury watch segment.
2. Cultivate and maintain relationships with national and international journalists, editors, and industry influencers.
3. Draft, edit and distribute press materials — releases, Q&As, backgrounders and executive statements — in German and English.
4. Coordinate and manage press events, product launches, factory visits and media appointments, ensuring high standards of brand presentation.
5. Respond promptly to media enquiries and act as a liaison between editorial contacts and internal stakeholders.
6. Monitor, analyse and report on media coverage and PR KPIs to measure campaign effectiveness and inform ongoing strategy.
7. Work cross-functionally with Marketing, Product and After-Sales teams to align communications and ensure messaging consistency.
8. Support reputation and crisis communications planning and execution when required.

1. Tertiary qualification in Communications, Public Relations, Journalism, Marketing or a closely related discipline.
2. Proven media network and demonstrable experience handling press relations in Germany and internationally.
3. Excellent written and verbal communication skills in German and English.
4. Strong editorial judgement and experience preparing high-quality press materials and media kits.
5. Ability to manage events and complex stakeholder schedules with meticulous attention to detail.
6. Comfort working within a luxury brand, with sensitivity to premium positioning and product craftsmanship.

1. Media relations
2. Press release writing
3. Crisis communication
4. Event coordination
5. Press monitoring and media analysis
6. Brand storytelling
7. Stakeholder management
8. Microsoft Office; familiarity with media databases and content management systems

Minimum 3–5 years of professional experience in public relations or media relations, preferably within luxury goods, watchmaking, or high-end consumer brands.

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or equivalent.

The workplace culture values precision, craftsmanship and mutual respect; teams collaborate with a watchmaker’s attention to detail while fostering trust and collective responsibility. Employees are encouraged to combine traditional artisanal standards with modern working methods in a supportive, team-oriented environment.