Galeries Lafayette Web Marketing Editorial Assistant (Work‑Study)

A French luxury brand operating within the global fashion and beauty ecosystem, typically affiliated with a major luxury group. The employer prioritizes craftsmanship, creative excellence and polished client experiences across digital and retail channels, offering structured apprenticeship programs to develop junior talent.

1. Support the development and execution of editorial content for websites, product pages and digital campaigns, ensuring brand tone and quality.
2. Contribute to the editorial calendar: draft, proofread and schedule articles, product descriptions, lookbook copy and promotional content.
3. Optimize content for SEO and assist with on‑page keyword implementation and metadata updates.
4. Publish and maintain content in the CMS; coordinate assets with photography, design and e‑commerce teams.
5. Assist with newsletter creation, segmentation and performance tracking in collaboration with CRM and marketing teams.
6. Monitor basic performance metrics (traffic, engagement, conversion) and produce concise reports to inform editorial decisions.
7. Participate in cross‑functional meetings and support ad hoc digital projects or launches as required.

1. Currently enrolled in a higher education programme (Bachelor's or Master’s) in Marketing, Digital Communication, Journalism, Media or a related discipline and eligible for a work‑study/apprenticeship contract.
2. Excellent written French with strong editorial judgment and attention to detail.
3. Good organisational skills, ability to manage deadlines and coordinate with multiple stakeholders.
4. Interest in luxury fashion/beauty and sensitivity to high‑end brand language and visual identity.

1. SEO (on‑page optimisation, metadata)
2. Content Management Systems (CMS) — e.g., WordPress, Shopify
3. Google Analytics (or equivalent web analytics)
4. Email marketing platforms (e.g., Mailchimp, Klaviyo)
5. Microsoft Excel or Google Sheets for basic reporting
6. Copywriting and proofreading
7. Familiarity with Adobe Creative Suite (Photoshop, InDesign) a plus

Previous internship or practical experience (6–12 months) in digital content, editorial or web marketing is preferred but not mandatory for candidates entering a work‑study programme.

Enrolled in a relevant undergraduate or postgraduate programme (Marketing, Digital Communication, Journalism, Media or equivalent) and eligible for alternance/work‑study.

The organisation cultivates a refined, detail‑oriented culture typical of luxury houses, blending creative ambition with commercial rigour. Apprenticeship programmes are structured to provide hands‑on exposure across digital, merchandising and creative teams while mentoring junior talent.