Galeries Lafayette CRM Marketing Intern

Paris • France

Monday, April 7, 2025

Galeries Lafayette, a prestigious name in the retail industry, is part of a dynamic and diverse conglomerate that includes renowned brands such as La Redoute, Bazarchic, and Mauboussin. Known for its commitment to creativity and innovation, Galeries Lafayette offers a vibrant work environment where employees are encouraged to push the boundaries of commerce and customer experience.

1. Implement CRM campaigns across multiple channels including email, SMS, and direct mail, from initial concept to execution.
2. Design emails and mailings by collaborating with the internal design studio to create compelling briefs.
3. Develop customer targeting workflows, personalize campaigns, and validate proofs (BAT).
4. Monitor and analyze campaign performance, providing KPI reports and recommendations for improvement.
5. Conduct competitive analysis to identify best practices in CRM and propose new communication strategies.

1. Currently pursuing a Bachelor's or Master's degree in Business or a related field.
2. Previous experience in Operational Marketing is advantageous.

1. Proficiency in campaign management tools such as Neolane or ACS.
2. Strong adaptability and problem-solving skills.
3. Excellent communication and interpersonal skills.

A foundational understanding of CRM and marketing principles, with any prior experience in operational marketing considered a plus.

Pursuing a Bachelor's or Master's degree in Business or a related field.

Compensation is aligned with educational level: €1300 gross monthly for Bac +4, €1500 gross monthly for Bac +5.

Benefits include a discount on purchases, 80% coverage of transportation costs, two days of remote work per week, and a customized onboarding program.

Galeries Lafayette prides itself on a culture of inclusivity and diversity, with a workforce representing 98 nationalities. The company is committed to gender equality and actively combats everyday sexism, having signed the StOpE charter in 2019. Employees thrive in an environment that values creativity, engagement, and the continuous pursuit of excellence.