Fresh Senior Director, Visual Merchandising and Store Design

Fresh, a distinguished entity within the LVMH conglomerate, is a global leader in the beauty industry, renowned for its innovative skincare, lip care, body care, and fragrance products. Headquartered in New York City, Fresh is committed to being an exemplary employer, fostering an inclusive and dynamic work environment that encourages creativity and professional growth. As part of the LVMH family, Fresh benefits from the resources and prestige of one of the world's most esteemed luxury groups, offering employees unparalleled opportunities for career advancement and development.

1. Define and evolve global store design concepts, fixture systems, and visual standards across various retail environments.
2. Collaborate with external architects and design consultants to develop scalable retail concepts aligned with brand strategy.
3. Provide design frameworks, guidelines, and brand codes to regional and local teams.
4. Establish approval criteria and governance processes for floorplans and shop designs.
5. Define global visual merchandising strategies and launch frameworks in partnership with the Creative team.
6. Translate campaign concepts into scalable global visual merchandising principles, directives, and playbooks.
7. Oversee the development of global visual merchandising guidelines and reference materials.
8. Ensure alignment between visual merchandising frameworks, brand storytelling, and commercial objectives.
9. Own global interior merchandising principles, including planogram logic and in-store storytelling.
10. Guide the development of launch collateral and in-store graphics standards.
11. Define global approaches for theatre, hospitality, and experiential moments.
12. Establish global frameworks for pop-ups, special activations, and events.
13. Define global brand expression principles for external retail partners like Sephora.
14. Partner with internal and external stakeholders to evolve visual presence within retailer constraints.
15. Define global standards for top-of-counter units and merchandising tools.
16. Lead and coordinate visual merchandising and store design workstreams for local and regional market launches.
17. Set up and vet local and regional vendors in architecture, millwork, construction, project management, and print.

1. 12-15+ years of experience in a related field.
2. Strong project management skills with the ability to lead multiple projects.
3. Proven leadership skills to motivate and focus teams on goals and objectives.
4. Analytical skills to evaluate successes and failures and determine next steps.
5. Experience with branding initiatives and consumer marketing strategies.
6. Knowledge of department and industry standards.

1. Creative and managerial agility.
2. Proficiency in Adobe Suite (InDesign, Photoshop).
3. Proficiency in Microsoft Suite (Word, Excel).
4. Ability to anticipate and champion change.
5. Strong communication and collaboration skills.
6. Strategic thinking and ability to implement new ideas from data and insights.
7. Results-driven with a focus on achieving business objectives.

Minimum 10 years

The salary range for this role is $190,000 - $250,000 USD.

Comprehensive benefits package including medical, dental, and vision coverage, 401k with company match, paid parental leave, fertility and family planning support, mental health support, and extensive training and development opportunities.

Fresh is dedicated to fostering a culture of inclusivity and belonging, celebrating diversity, and supporting employees to feel welcomed, valued, and respected. The company encourages a spirit of curiosity and collaboration, recognizing that differences strengthen the team and drive innovation.