Fendi PR Specialist

Fendi, a prestigious brand under the LVMH conglomerate, is renowned for its exquisite craftsmanship and innovative designs in the luxury fashion sector. As an employer, Fendi offers a dynamic and inspiring environment that fosters creativity and excellence, providing opportunities for professional growth within the expansive LVMH family.

1. Develop and implement strategies for engaging celebrities, influencers, and communities, fostering strong relationships.
2. Network with local influencers, key opinion leaders (KOLs), and artists.
3. Plan and execute effective product placements.
4. Develop gifting plans to enhance brand affinity.
5. Increase brand visibility on TV and social media through local celebrity collaborations.
6. Manage internal PR-related announcements.
7. Invite local celebrities and influencers to showrooms, pop-ups, events, and fashion shows in Milan or Paris.
8. Archive and monitor PR rankings on social media platforms.
9. Plan and produce highly engaging and creative local content by leveraging celebrities and influencers, ensuring alignment with the brand’s key moments.
10. Coordinate with HQ on storyboards, music selection, and post-production processes.
11. Assign qualified staff—including production companies, videographers, photographers, stylists, and hair & makeup artists—for content creation.
12. Plan and execute advertorials utilizing celebrities and influencers.
13. Proactively collaborate with the PR team on activities for both Women’s and Men’s collections, and communication projects for digital media coverage.
14. Build and maintain strong relationships with media partners.
15. Drive social media coverage through celebrity, KOL endorsement.
16. Support PR events and activations with media.

1. University Graduate
2. Minimum 5 years of relevant experience in a PR agency or fashion company, or as an editor at fashion or digital magazines.
3. Experience with luxury fashion brands is highly preferred.
4. Business level proficiency in English (TOEIC score of 700 or higher).

1. Strong relationships with press and deep knowledge of the fashion industry.
2. Retail business orientation.
3. Excellent negotiation and communication skills.
4. Creative, proactive team player with the initiative to achieve goals.
5. Proficiency in Excel, Word, PowerPoint.

Minimum 5 years of relevant experience in a PR agency or fashion company, or as an editor at fashion or digital magazines.

University Graduate

Fendi offers a comprehensive benefits package, including opportunities for professional development within the LVMH group.

Fendi fosters a culture of creativity and innovation, encouraging employees to push boundaries and achieve excellence. The workplace environment is collaborative and dynamic, reflecting the brand's commitment to luxury and quality.