Fashion Group Senior PR and Digital Marketing Executive

Hong Kong • China

Friday, March 14, 2025

The Fashion Group, a distinguished entity within the Fashion & Leather Goods sector, is renowned for its commitment to excellence and innovation. As part of a global conglomerate, the company offers a dynamic and diverse work environment, fostering creativity and collaboration across its international teams.

1. Engage with celebrities, key opinion leaders (KOLs), stylists, and press to maximize product exposure.
2. Maintain omnichannel touchpoints by collaborating with internal and external parties.
3. Manage sample and loan arrangements with various markets in the Asia-Pacific region.
4. Assist in developing social and brand communication guidelines for media outreach.
5. Execute marketing events, demonstrating exceptional multitasking skills.
6. Support wholesale partners on marketing initiatives and consolidate reports.
7. Analyze campaign effectiveness in terms of acquisition, conversion, and retention.
8. Provide administrative support on invoicing follow-up and intranet content updates.
9. Perform ad-hoc projects as assigned by the manager.

1. Bachelor's degree, preferably in Marketing or Communications-related discipline.
2. Minimum 2 years of relevant experience in multinational companies with regional exposure in APAC.
3. Experience in PR, CRM, digital marketing, and market analysis.

1. Creative ability to identify opportunities and turn ideas into projects.
2. Strong interpersonal and communication skills.
3. Proficiency in Excel, PowerPoint, and Photoshop.
4. Excellent command of spoken and written English and Chinese (Cantonese & Mandarin).

Minimum 3 years of relevant experience in PR and digital marketing, with a focus on regional exposure in APAC.

Bachelor's degree in Marketing or Communications-related discipline.

The role offers a comprehensive benefits package, including opportunities for professional development and career advancement within the company.

The Fashion Group prides itself on a culture of innovation and excellence, encouraging employees to push boundaries and explore new ideas. The company values diversity and fosters an inclusive environment where creativity and collaboration thrive.