Diesel Europe CRM Manager

Diesel, a renowned leader in denim and casual fashion, has consistently set itself apart by transcending trends and establishing a stronghold in the premium casual wear sector. As part of the illustrious OTB Group, Diesel operates globally with a presence in over 80 countries, boasting more than 5,000 points of sale, including 400 company-owned stores. The brand is synonymous with innovation and quality, making it a prestigious employer in the luxury fashion industry.

1. Conduct comprehensive analyses of the regional customer base to derive strategic insights that support CRM and retail strategies.
2. Develop and promote effective prospect acquisition campaigns, including strategic partnerships to enhance customer acquisition.
3. Design and execute the regional CRM contact strategy and calendar for the European market, aligning with global guidelines and business priorities.
4. Oversee regional CRM digital campaign management, including newsletters and SMS, ensuring coordination with suppliers for campaign execution in various local languages.
5. Define and implement effective customer segmentation strategies for regional campaigns.
6. Monitor newsletter performance, share insights with stakeholders, and propose corrective actions to optimize digital campaign performance.
7. Collaborate with the EU Retail Director and EU Clienteling Manager to define customer targets for clienteling activities and in-store activations.

1. Minimum of 3 years of experience in CRM roles, preferably within the luxury sector.
2. Bachelor's degree in Marketing, Communications, Economics, or a related field preferred.

1. Strong analytical skills.
2. Expertise in marketing, CRM, and industry trends.
3. Proficiency in English, both written and verbal.
4. Competency in using tools such as MS Excel and PowerPoint.
5. Ability to travel as required.

A minimum of 3 years in CRM roles, ideally within the luxury fashion industry.

Bachelor's degree in Marketing, Communications, or Economics preferred.

The position offers a full-time permanent contract, a dynamic and youthful team environment, and the opportunity to work at the European headquarters of a leading Italian fashion company. Employees enjoy a generous discount on Diesel and OTB Group brands, a highly inclusive workplace, and lunch vouchers for each working day.

Diesel, as part of the OTB Group, fosters a proactive and inclusive environment where employees are encouraged to achieve new goals. The company values outstanding performance and offers valuable career opportunities. With a diverse international team comprising 60 nationalities and a workforce that is over 60% women, Diesel prioritizes its people, maintaining an average employee age of 35 years.