Coach Social Media Manager

New York • USA

Friday, November 7, 2025

Coach, a leading American luxury fashion brand, is renowned for its high-quality leather goods and accessories. As part of the Tapestry, Inc. conglomerate, Coach benefits from a robust global presence and a commitment to innovation and sustainability. The brand is dedicated to fostering a dynamic and inclusive workplace that encourages creativity and professional growth.

1. Develop and implement comprehensive social media strategies for Coachtopia and Coach.
2. Oversee content creation and curation to ensure brand consistency across all social media platforms.
3. Analyze performance metrics to optimize campaigns and drive engagement.
4. Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives.
5. Manage and mentor a team of social media specialists.

1. Proven experience in social media management within the fashion or luxury industry.
2. Strong understanding of social media platforms and digital marketing trends.
3. Excellent communication and leadership skills.

1. Strategic planning and execution
2. Content creation and curation
3. Data analysis and interpretation
4. Team leadership and development
5. Cross-functional collaboration

A minimum of 5 years of experience in social media management, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Communications, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on Coach products.

Coach fosters an environment that values diversity, creativity, and collaboration. The company encourages employees to innovate and contribute to its legacy of craftsmanship and modern luxury.