Coach Senior Manager, Omni Retention & CRM

Tokyo • Japan

Wednesday, September 10, 2025

Coach, a renowned name in the luxury fashion industry, is part of the Tapestry, Inc. family, a global house of brands that includes Kate Spade and Stuart Weitzman. Known for its commitment to craftsmanship and innovation, Coach offers a dynamic environment where creativity and excellence are nurtured.

1. Develop and implement comprehensive omni-channel retention strategies to enhance customer loyalty and lifetime value.
2. Lead CRM initiatives to optimize customer engagement and personalization across all touchpoints.
3. Collaborate with cross-functional teams to integrate marketing strategies with business objectives.
4. Analyze customer data to identify trends and insights for targeted marketing campaigns.
5. Oversee the execution of marketing communications to ensure brand consistency and effectiveness.
6. Manage and mentor a team of marketing professionals to achieve departmental goals.

1. Proven track record in omni-channel marketing and CRM strategies within the fashion retail sector.
2. Strong analytical skills with the ability to interpret complex data sets.
3. Excellent leadership and team management capabilities.
4. Proficiency in CRM software and marketing automation tools.
5. Fluency in English and Japanese.

1. Strategic thinking and planning
2. Data analysis and interpretation
3. Leadership and team management
4. CRM and marketing automation
5. Bilingual communication

A minimum of 8-10 years in marketing, with a focus on CRM and retention strategies in the fashion retail industry.

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Competitive benefits package including health insurance, retirement plans, and employee discounts.

Coach fosters an inclusive and innovative culture that values diversity and encourages professional growth. Employees are empowered to take initiative and contribute to the brand's legacy of excellence.