Coach Director of Brand Marketing and Media

Coach, a renowned American luxury fashion house, is celebrated for its exquisite craftsmanship and innovative designs in leather goods, apparel, and accessories. As part of Tapestry, Inc., a global house of brands, Coach is committed to fostering a diverse and inclusive workplace that nurtures creativity and collaboration.

1. Develop and execute comprehensive brand marketing strategies to enhance brand visibility and equity.
2. Oversee media planning and buying activities to ensure alignment with brand objectives.
3. Collaborate with cross-functional teams to integrate marketing campaigns across various channels.
4. Analyze market trends and consumer insights to inform strategic decisions.
5. Manage relationships with external agencies and partners to optimize marketing efforts.
6. Monitor and report on the effectiveness of marketing initiatives and campaigns.

1. Proven experience in brand marketing and media management within the luxury fashion industry.
2. Strong leadership skills with the ability to manage and inspire a team.
3. Excellent analytical skills and the ability to interpret complex data.
4. Proficiency in media planning and buying processes.

1. Strategic thinking and planning
2. Leadership and team management
3. Analytical and problem-solving
4. Communication and interpersonal
5. Media planning and execution

A minimum of 8 years in brand marketing and media management, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Business Administration, or a related field.

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Coach fosters a dynamic and inclusive culture that encourages innovation and creativity. The brand values diversity and collaboration, providing a supportive environment where employees can thrive and contribute to the brand's legacy of excellence.