Coach Associate Manager, Site Content

New York • USA

Monday, October 13, 2025

Coach, a renowned name in luxury fashion, is part of the Tapestry, Inc. family, which also includes other iconic brands. As a leader in the global fashion industry, Coach is committed to innovation and quality, offering a dynamic workplace where creativity and excellence are celebrated.

1. Develop and execute content strategies for the retail eCommerce site to enhance customer engagement.
2. Collaborate with cross-functional teams including marketing, merchandising, and SEO to align content with business objectives.
3. Analyze site performance metrics to optimize content and improve user experience.
4. Manage content calendars and ensure timely updates and accuracy of site information.
5. Coordinate with creative teams to produce visually compelling and brand-consistent content.

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience in eCommerce content management or digital marketing.
3. Strong understanding of SEO principles and web analytics tools.
4. Excellent project management skills and attention to detail.

1. Proficiency in content management systems and digital marketing tools.
2. Strong analytical skills with the ability to interpret data and make informed decisions.
3. Excellent communication and collaboration skills.
4. Creative thinking with a keen eye for detail.

A minimum of 3 years in a similar role within the retail or fashion industry, focusing on digital content management and strategy.

Bachelor's degree in Marketing, Communications, or related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Coach fosters an inclusive and innovative culture where employees are encouraged to express their creativity and contribute to the brand's legacy of excellence. The company values diversity and offers a supportive environment for professional growth.