Chopard Global E-Commerce Content and Activation Manager

Meyrin Switzerland

Monday, January 20, 2025

Chopard, a distinguished name in Haute Horlogerie and Haute Joaillerie, is renowned for its creative audacity and commitment to ethical luxury. As part of a family-owned Maison, Chopard fosters a familial spirit in its relationships with employees and clients alike, ensuring an extraordinary brand experience. With a rich heritage of craftsmanship, the brand unites over 45 distinct skills in the realms of Swiss watchmaking and high jewellery.

1. Develop and implement a global e-commerce content strategy aligned with brand guidelines and business objectives.
2. Manage content calendars, ensuring timely updates in line with product launches, campaigns, and seasonal trends.
3. Handle content requests from regional teams, ensuring alignment with the overall marketing strategy.
4. Develop and execute global e-commerce activation plans, including marketing campaigns, product launches, and special events, to drive online traffic and conversion.
5. Collaborate with regional teams to adapt global activation strategies to local markets, ensuring cultural relevance and effectiveness.
6. Provide performance reports and structured feedback on the effectiveness of activations, utilizing tools like Google Analytics and ContentSquare.
7. Collaborate with the media department to align e-commerce content and activation efforts with overall media strategies.
8. Optimize digital campaigns to ensure maximum ROAS through targeted media placements and strategic content delivery.
9. Work with the e-merchandiser to propose new features and content to enhance customer experience.
10. Promote a strong online, data-driven approach within the team to optimize e-commerce performance.
11. Continuously benchmark the website's experience and conversion enablers against competitors and other industries.

1. Master’s degree in Marketing, Business, Communications, or a related field.
2. Previous notable experience in e-commerce content management and activation, preferably within the luxury or premium goods sector.
3. Proven track record in driving e-commerce KPIs through content strategy and digital activation.
4. Strong understanding of luxury brand positioning and customer experience in the digital space.

1. Proficiency in content management systems (CMS), web analytics tools, and e-commerce platforms such as Salesforce Commerce Cloud.
2. Exceptional project management skills with the ability to manage multiple projects simultaneously.
3. Strong analytical skills, with the ability to translate data into actionable insights.
4. Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across global teams.
5. Fluency in English; additional language skills are a plus.

Previous notable experience in e-commerce content management and activation, preferably within the luxury or premium goods sector.

Master’s degree in Marketing, Business, Communications, or a related field.

Permanent contract with full-time engagement.

Chopard embodies a family spirit, deeply rooted in its values and traditions, fostering a collaborative and innovative workplace. The brand is committed to ethical and responsible luxury, creating an environment where creativity and excellence thrive.