Chanel Traffic Acquisition Project Assistant (Alternance / Work‑Study)

Chanel is an iconic French luxury house with global operations across couture, ready‑to‑wear, accessories, watches, fine jewellery and beauty. The Parfums & Beauté division combines heritage brand positioning with data‑driven digital commerce, seeking disciplined creativity and rigorous execution. As an employer, Chanel is known for high standards of craftsmanship, a strong brand culture and investment in talent development across markets.

1. Support the planning and execution of traffic acquisition campaigns across search, social and programmatic channels for Parfums Beauté Europe.
2. Assist in coordinating campaigns across three European divisions, liaising with internal marketing, e‑commerce, CRM and external agency partners.
3. Produce regular performance reports and dashboards, monitor KPIs (traffic, CAC, ROAS), and flag anomalies or optimisation opportunities.
4. Help implement and validate tracking, tagging and attribution setups in collaboration with Analytics/IT (e.g., GTM, pixels, server‑side tags).
5. Contribute to A/B testing and conversion rate optimisation initiatives and document learnings for roll‑out across markets.
6. Support budget tracking, campaign calendars and the administrative workflow for media buys and invoices.

1. Enrolled in a Bachelor’s or Master’s program in Marketing, Digital Marketing, E‑commerce, Business or equivalent (alternance/work‑study eligible).
2. Strong analytical mindset with attention to detail and a data‑oriented approach to optimisation.
3. Excellent organisational and stakeholder‑management skills; proven ability to coordinate across teams and agencies.
4. Fluent in French and professional working proficiency in English.
5. Right to work in France for the full duration of the alternance contract.

1. Google Ads
2. Meta Ads Manager
3. DV360
4. Google Analytics (GA4)
5. Google Tag Manager
6. Excel
7. Looker Studio (Data Studio)
8. Campaign reporting and KPI monitoring
9. Project coordination and stakeholder communication

Previous internship experience in digital acquisition, e‑commerce, or a digital agency is preferred but not mandatory; practical exposure to paid media campaigns and tracking implementations is an advantage.

Currently enrolled in a Bachelor's or Master's program in Marketing, Digital Marketing, Business, Communication or related field (alternance/work‑study eligible).

Chanel cultivates a culture of excellence where creativity, precision and discretion converge. The organisation values craftsmanship and professional development, offering a collaborative environment that blends heritage brand standards with progressive digital transformation.