Chanel Digital Services Manager

Chanel, a quintessential name in luxury fashion, is renowned for its timeless elegance and innovative spirit. As part of a global conglomerate, Chanel offers unparalleled opportunities for professional growth and development. The brand is committed to fostering a collaborative and inclusive environment where diverse perspectives are valued and encouraged.

1. Act as the local reference and technical expert for all client touchpoints powered by Salesforce Marketing Cloud.
2. Serve as a strategic advisor to business teams, translating business needs into holistic client activation strategies.
3. Establish robust briefing structures, KPI frameworks, and post-activation feedback loops to champion a performance-driven culture.
4. Spearhead a structured roadmap of local pilots and proof-of-concepts to drive innovation and elevate client engagement.
5. Design complex, client-centric journeys across all stages to drive traffic and engagement, embedded in local CRM ecosystems.
6. Collaborate with internal SFMC experts to tailor journeys to business needs.
7. Provide elevated targeting and segmentation strategies to maximize campaign performance and efficiency.
8. Optimize campaign management processes and ensure continuous improvement through insights and feedback.
9. Collaborate with the Data Analytics Manager to activate client data and generate actionable insights.
10. Bridge CRM and media strategies to enhance media investments through first-party data enablement.
11. Foster knowledge transfer and upskilling to build organizational capabilities.
12. Stay abreast of industry innovations and cultivate a local network of partners and agencies.

1. Degree in management, digital marketing, communications, or equivalent.
2. 8 years of experience in digital marketing funnel strategy and CRM.
3. SFMC certification—email specialist as a minimum requirement.

1. Strategic perspective and deep industry knowledge in client journey design and CRM solutions.
2. Proficiency in Salesforce, especially Marketing Cloud.
3. Knowledge of local platforms such as LINE and Zalo.
4. Proficiency in English.
5. Excellent communication and presentation skills.
6. Ability to articulate digital concepts and strategic recommendations to stakeholders.

A successful track record in digital marketing funnel strategy and CRM with 8 years in the field.

Degree in management, digital marketing, communications, or equivalent.

Chanel offers in-depth exposure to the brand's rich cultural evolution, collaboration with market, regional, and global leadership, and access to resources and support for continued growth.

Chanel is focused on creating an inclusive culture that nurtures personal growth and contributes to collective progress. The brand values the uniqueness of each individual, enhancing the diversity, complementarity, and effectiveness of its teams.