Chanel Digital Marketing Professional

Chanel is an iconic Parisian maison celebrated for haute couture, ready‑to‑wear, accessories, fragrances and beauty. Privately held and internationally renowned, the brand combines artisanal savoir‑faire with contemporary creativity and operates global retail, marketing and beauty businesses that prioritise craftsmanship, brand integrity and discreet luxury.

1. Develop, execute and optimise integrated digital marketing campaigns across paid, owned and earned channels to support product launches, seasonal activations and brand initiatives in the Korean market.
2. Manage performance marketing activities including search, social and programmatic media; set KPIs, oversee budgets and deliver measurable ROI.
3. Collaborate with creative, merchandising and e‑commerce teams to produce culturally relevant content and localised assets for social, web and email channels.
4. Lead day‑to‑day management of social media publishing, community engagement strategies and influencer partnerships in coordination with global guidelines.
5. Implement and maintain tracking, tagging and analytics frameworks to ensure accurate measurement of traffic, conversion funnels and campaign performance.
6. Analyse campaign results, prepare regular reporting and strategic recommendations to optimise spend, creative and channel mix.
7. Work with external agencies and platform partners to ensure best‑in‑class execution and compliance with brand standards.
8. Ensure all digital communications adhere to legal, privacy and brand governance requirements.

1. 3–5 years of hands‑on digital marketing experience, preferably within luxury fashion, beauty or premium lifestyle brands.
2. Proven track record managing paid media (search and social) and delivering measurable performance improvements.
3. Strong analytical capability with experience using web analytics and attribution methodologies to inform decisions.
4. Excellent communication skills and demonstrated ability to collaborate with cross‑functional and external partners.
5. Fluency in Korean and professional proficiency in English is strongly advantageous.

1. Google Analytics 4
2. Google Tag Manager
3. Google Ads
4. Meta Ads Manager (Facebook/Instagram)
5. Programmatic advertising platforms
6. SEO/SEM best practices
7. Adobe Creative Suite (Photoshop, Illustrator)
8. Salesforce Marketing Cloud or equivalent ESP
9. HTML/CSS basics
10. Advanced Excel or Google Sheets

3–5 years of progressive digital marketing experience within luxury retail, fashion, beauty or premium consumer brands, with direct responsibility for campaign planning, execution and performance measurement.

Bachelor's degree in Marketing, Communications, Business or related discipline; postgraduate qualification in digital marketing or analytics is a plus.

The workplace culture emphasises craftsmanship, aesthetic precision and discretion consistent with Chanel’s heritage. Teams operate in a highly collaborative, creative environment where strategic rigour, attention to detail and cultural sensitivity are valued.