Chanel CRM Coordinator

London • UK

Tuesday, March 18, 2025

Chanel is a prestigious independent fashion house renowned for its commitment to creative freedom, human potential, and positive global impact. As part of its operations, Chanel is dedicated to enhancing individuality and confidence through its exceptional beauty products, including fragrances, makeup, and skincare. The brand is a part of a larger conglomerate that upholds these values across its diverse portfolio.

1. Execute the CRM strategy within the UK region, focusing on CRM email marketing and campaign delivery to enhance client retention and loyalty.
2. Manage the UK email calendar, overseeing the entire email creation process, including briefing, testing, and scheduling with the CRM agency.
3. Develop and maintain engaging omnichannel client journeys and support the CRM Manager with trigger programs.
4. Collaborate with the Global team and Marketing and E-Business teams to ensure seamless campaign launches and alignment on product priorities.
5. Prepare and manage brief request documents to tailor emails to local trends and business needs.
6. Analyze email performance data to drive optimizations and share post-campaign reports.
7. Support CRM initiatives to improve client retention and loyalty, including CRM gifting and VIC relationship development.
8. Coordinate CRM sampling strategies and manage client lists for tailored campaign experiences.
9. Facilitate the UK region's email implementation and campaign coordination with Global and key agencies.
10. Support market database processes to ensure compliance and efficiency, and share best practices within the region.

1. 1-2+ years of experience in CRM.
2. Proactive mindset with the ability to propose new ideas and challenge existing processes.

1. Exceptional communication and relationship-building skills.
2. Knowledge of CRM best practices and the digital landscape.
3. Highly organized with excellent attention to detail.
4. Strong collaborative skills for cross-departmental work.
5. Proficiency in Excel and PowerPoint; HTML understanding is desirable.

1-2+ years of experience in CRM, particularly within the luxury market.

Chanel offers a comprehensive benefits package that includes private medical insurance, pension plans, life assurance, retail discounts, employee assistance programs, and lifestyle perks such as arts and culture ticket discounts. Benefits are subject to eligibility and may change.

Chanel fosters an inclusive culture that values personal growth and collective progress. The company emphasizes the uniqueness of each individual, enhancing team diversity and effectiveness. Chanel is committed to sustainability, with a focus on restoring nature, investing in circularity, advancing dignity, and promoting women's autonomy.