Cartier Performance Media and Client Activations Manager

Dubai • UAE

Wednesday, May 14, 2025

Cartier, a distinguished name in the luxury fashion industry, is part of the Richemont Group, a global leader in luxury goods. As an employer, Cartier is renowned for fostering a culture of innovation, collaboration, and excellence. The brand offers a dynamic environment where creativity and individual talents are celebrated, contributing to its rich heritage and global prestige.

1. Develop and manage performance marketing strategies across search, social, and programmatic channels for campaign and always-on activations.
2. Collaborate with the media planning team to build a full-funnel strategy, defining channel roles, audience segmentation, targeting, and budget allocation to meet business objectives.
3. Work closely with the E-commerce team to optimize SEO, reduce dependency on paid channels, and enhance the end-to-end customer experience from media to site.
4. Lead the development of a media testing roadmap, focusing on attribution modelling, marketing measurement, beta tests, and conversion lift studies.
5. Act as the main point of contact for external media agencies, ensuring close collaboration, clear scope management, and effective campaign execution.
6. Build and implement a regional CRM strategy in collaboration with markets, HQ, and CRM agencies based on client data.
7. Define and execute client-centric CRM campaigns, focusing on engagement, loyalty, and personalized customer experiences.
8. Build unified reporting templates and relevant dashboards to track performance, define KPIs, and provide actionable insights.
9. Demonstrate hands-on experience with key platforms: Google Ads, Campaign Manager, DV360, Salesforce, Google Analytics 4, Power BI, ASANA, Looker, and other relevant tools.
10. Design and implement a media upskilling program to enhance the expertise of internal teams and the broader department.

1. Minimum of 5 years of experience in media, performance marketing, CRM, or a media/CRM consultancy.
2. Prior experience in the luxury retail industry is a plus.
3. Strong expertise in performance marketing channels (Search, Social, Programmatic, and SEO).
4. Proficient in MS Excel, including pivot tables, data analysis, and connecting to external data sources.
5. Fluent in reading, writing, and speaking English; Arabic or other languages are a plus.

1. Strong analytical acumen with the ability to work with large data sets.
2. Ability to translate and simplify complex, technical concepts and insights into different narratives for different audiences.
3. Solution-oriented mindset with a focus on enhancing client journeys and bringing innovation.
4. Experience establishing strong cross-functional working relationships and managing external agencies.

A minimum of 5 years in media, performance marketing, CRM, or a media/CRM consultancy, with a preference for experience in the luxury retail industry.

Cartier offers a vibrant environment for career growth, fostering a sense of belonging through connection, collaboration, and mutual support. Employees are empowered to contribute their individual vision to a legacy of creativity, with opportunities for professional development and recognition of achievements.

Cartier's workplace culture is characterized by a strong sense of responsibility, connection, and collective spirit. The brand values diverse perspectives, which fuel innovation and drive the creation of exceptional experiences. Employees are united by a shared commitment to excellence and are encouraged to respect and enrich the brand's unique heritage.