Cartier Marketing & Communication Director

Shanghai • China

Thursday, July 17, 2025

Cartier, a prestigious name in the luxury goods sector, is renowned for its exquisite craftsmanship and timeless elegance. As part of the Richemont Group, Cartier benefits from a robust global presence and a commitment to innovation and excellence. The brand is dedicated to fostering a dynamic and inclusive work environment that encourages creativity and professional growth.

1. Develop and implement a localized marketing strategy aligned with global guidelines, tailored to the local market context and challenges.
2. Leverage business acumen to optimize budget allocation and enhance sales efficiency.
3. Identify and prioritize product offerings that drive customer engagement and network expansion.
4. Support the merchandising transition project to enhance stock dynamics and optimize sales outcomes.
5. Oversee local product strategy and business results across product lines and networks.
6. Direct and manage comprehensive communication and PR strategies across all media platforms.
7. Maintain strong relationships with key press and identify high-visibility opportunities for brand storytelling.
8. Anticipate media platform evolution to connect with clients through diverse channels.
9. Implement the Maison's image and guidelines in media planning, press, PR, and events.
10. Develop and execute crisis management and PR contingency plans.
11. Propose and oversee annual event planning in alignment with global and local strategies.
12. Lead visual merchandising efforts, ensuring alignment with global standards and local adaptations.
13. Conduct qualitative and quantitative market research to inform strategic decisions.
14. Assess competitive and cultural trends, providing strategic recommendations.
15. Engage and motivate the team by sharing the Maison's vision, strategy, and values.
16. Define annual objectives and manage team performance.
17. Collaborate with the L&D team to address team development needs.
18. Forecast and manage the budget to align with annual business targets and strategies.

1. Proven experience in marketing and communication within the luxury fashion industry.
2. Demonstrated ability to develop and implement strategic marketing plans.
3. Strong understanding of local market dynamics and consumer behavior.

1. Strategic thinking and innovative approach.
2. Attention to detail and strong business acumen.
3. Excellent communication and stakeholder management skills.
4. Ability to drive positive change across the organization.

A minimum of 3-5 years of experience in Mandarin-speaking or Asian markets is preferred.

Cartier offers a competitive benefits package, including opportunities for professional development and career advancement within the Richemont Group.

Cartier fosters a culture of creativity, innovation, and excellence, encouraging employees to contribute to the brand's legacy of luxury and sophistication. The work environment is collaborative, inclusive, and focused on personal and professional growth.