Burberry Store Manager

Burberry is a British luxury house renowned for its heritage outerwear and contemporary ready-to-wear, accessories and leather goods. The brand operates a global network of directly operated and franchised stores and places strong emphasis on digital innovation, creative direction and sustainability while delivering a distinctively British point of view.

1. Build, lead and develop a high-performing store team to deliver exceptional client service and protect the brand image.
2. Drive store sales and profitability through effective use of resources, coaching and clear commercial plans.
3. Own day-to-day store operations including inventory management, merchandising, housekeeping and adherence to global visual standards.
4. Manage customer experience end-to-end, including resolution of escalated complaints to ensure client retention.
5. Control stock loss and execute regular store audits to keep shrinkage within budgeted levels.
6. Manage labour cost and staff turnover within budget while ensuring appropriate staffing levels and coverage.
7. Plan and deliver ongoing training in sales techniques and product knowledge for all store personnel.
8. Perform regular performance reviews, deliver constructive feedback and implement individual development plans.
9. Interpret sales data and KPIs to adjust action plans and support attainment of sales targets.

1. Associate degree (college diploma) or higher.
2. Fluent spoken and written Chinese and English.
3. Minimum five years' retail experience, ideally within branded apparel, accessories or related luxury segments.
4. Proven managerial experience with strong leadership, organisational and execution capability.
5. Working knowledge of basic financial controls and store P&L drivers.
6. Competent with standard computer operations.

1. Sales techniques
2. Product knowledge training
3. Visual merchandising (global brand standards)
4. Inventory management
5. Loss prevention and store audit execution
6. Customer complaint resolution
7. Staff training & development
8. Performance management
9. Basic computer operation
10. Basic financial knowledge
11. Data analysis for retail KPIs

At least 5 years of progressive retail experience with demonstrable results in sales leadership; prior experience managing a branded apparel or accessories store is strongly preferred.

Associate degree or higher

Burberry combines a respect for its British heritage with a forward-looking, digitally enabled approach to luxury retail. The working environment emphasises craftsmanship, creativity, client-centric service and sustainability, with collaborative teams driven to uphold exacting brand standards.