Burberry Assistant General Manager

Burberry is an iconic British luxury house and global fashion brand known for its heritage outerwear and distinctive check. Operating across retail, wholesale and digital channels, Burberry positions creativity and craftsmanship at the centre of its business and pursues sustainability and community initiatives as part of its corporate agenda.

1. Support the Store Manager to drive category performance, sell-through and attainment of store sales targets and KPIs.
2. Lead, coach and mentor sales associates to improve selling skills and deliver the full Burberry Experience through in-the-moment and post-transaction coaching.
3. Manage customer flow and ensure every client receives attentive, service-led engagement aligned with brand standards.
4. Own integration and onboarding of new joiners, create monthly development plans and participate in annual performance reviews to develop and retain talent.
5. Partner with Store Manager, specialists and operations to ensure seamless collaboration between sales floor, stock and back-of-house teams.
6. Resolve complex customer service issues, authorize transactions (post-voids, promotional discounts, employee sales) in the absence of store management and escalate when necessary.
7. Drive the in-store digital experience by leveraging Apple mobile devices and digital resources to maintain client communication and support omnichannel initiatives.
8. Maintain strict adherence to company policies and procedures, assist with store opening/closing responsibilities and contribute to a positive, high-performing workplace culture.

1. 1–2 years of prior retail management or assistant management experience with demonstrable results in sales and team development.
2. Advanced knowledge of POS systems and proven ability to manage transactional exceptions (returns, post-voids, discounts).
3. Proven capability to handle complex customer service situations, including complaints, repairs and after-sales follow-up.
4. Professional verbal communication skills and the ability to coach and motivate a customer-facing team.
5. Proficiency with Apple mobile devices and comfortable using digital tools to support sales and client engagement.

1. POS system
2. Apple mobile devices
3. digital resources

Minimum 1–2 years of management experience in a retail sales environment, with track record of coaching sales teams, improving KPIs and driving category performance.

High school diploma or equivalent required; further education or coursework in retail management, business or related fields preferred.

Commission earnings; discretionary bonuses; short- and long-term incentive packages; Company-sponsored benefit programs.

Burberry cultivates a creative, craftsmanship-led culture that blends British heritage with contemporary luxury. The workplace emphasizes client-focused service, collaborative team development and responsible business practices, including sustainability initiatives.