Bvlgari Perfumes Marketing Director

Bulgari, a distinguished name in the luxury sector, is renowned for its exquisite watches and jewelry. As part of the esteemed LVMH conglomerate, Bulgari offers unparalleled opportunities for career advancement within a global network of prestigious brands. The company is committed to fostering a dynamic and innovative work environment, where creativity and excellence are at the forefront.

1. Develop and implement the Perfume Marketing strategy for North America, Travel Retail, and LATAM, ensuring alignment with the Global Marketing strategy.
2. Provide strategic marketing input across various business areas including sales and inventory management.
3. Manage budget and staff to achieve the objectives of the Perfume Marketing department.
4. Oversee all aspects of marketing including advertising, promotion, incentives, visual merchandising, training support, business analytics, social media, and new business opportunities.
5. Lead a team of 7 individuals across the US, LATAM, and Travel Retail.
6. Evaluate and propose marketing strategies tailored to local markets and deliver presentations to diverse audiences.
7. Collaborate with the Brand Communication department on press events and public relations.
8. Analyze and execute the annual marketing communication strategy, adjusting plans to meet market and competitive conditions.
9. Direct market meetings for retailers by season.
10. Work closely with Sales Administration on NPD reporting and cross-channel analytics.
11. Lead the pricing positioning process, ensuring market positioning aligns with strategic guidelines.
12. Ensure marketing objectives are met within designated budgets and take corrective action as necessary.
13. Maximize strategic communications with Sales, Demand Planning, Finance, and Central counterparts.
14. Manage the marketing portion of the P&L and provide financial insights to management.
15. Provide market research and business analytics to support decision-making.
16. Engage with the field and marketing team to ensure regular market visits and attend retailer meetings.
17. Lead and develop the Perfume Marketing team.

1. Minimum 10 years of marketing experience, preferably in the perfume industry.
2. Proven brand strategist with a broad creative and innovative acumen.
3. Strong awareness of luxury brands and customer-focused approach.
4. Result-oriented with strong project, organization, planning, and budget management skills.
5. Comprehensive analytical skills and solid interpersonal and communication abilities.
6. Proactive, energetic self-starter with leadership qualities.
7. Excellent written, oral, and presentation skills.
8. International travel is required.

1. Strategic marketing development
2. Budget management
3. Team leadership
4. Market analysis
5. Brand strategy
6. Communication and interpersonal skills
7. Project management
8. Analytical skills
9. Creative and innovative thinking

A minimum of 10 years of marketing experience, ideally within the perfume industry, is required.

Compensation range: $170,000 - $190,000

Bulgari offers a hybrid working model with four days in the office and one day remote, providing flexibility and work-life balance.

Bulgari fosters a culture of innovation and excellence, encouraging employees to push the boundaries of creativity within the luxury fashion industry. The company values diversity and collaboration, providing a supportive environment for professional growth and development.