Bvlgari Perfumes Marketing Director

Bulgari, a prestigious name in the luxury fashion industry, is part of the esteemed LVMH Group, a global leader in high-end products. Renowned for its exquisite craftsmanship and innovative designs, Bulgari offers a dynamic and inspiring work environment where creativity and excellence are at the forefront.

1. Develop and implement the Perfume Marketing strategy for North America in alignment with the Global Marketing strategy.
2. Provide strategic marketing input across business areas including sales and inventory management.
3. Manage budget and staff to achieve departmental goals and objectives.
4. Oversee all Perfume Collections in the luxury wholesale business environment.
5. Strategize marketing aspects such as advertising, promotion, incentives, visual merchandising, training support, business analytics, social media, and new business opportunities.
6. Evaluate and propose Marketing strategies in line with the local market, preparing presentations and delivering content to diverse audiences.
7. Drive initiatives supporting the Field in defining and implementing local Marketing plans in-store.
8. Collaborate with the Brand communication department on Press events and PR.
9. Analyze, develop, recommend, and execute the annual marketing communication strategy.
10. Evaluate market reactions to advertising campaigns, events, products, merchandising, product packaging, and formulation.
11. Direct all Market Meetings for Retailers by Season.
12. Collaborate with Sales Administration on regular NPD Reporting and lead cross-channel analytics.
13. Lead and manage the pricing positioning process, ensuring optimal market positioning.
14. Ensure effective control of Marketing results and corrective actions within designated budgets.
15. Maximize interaction and strategic communications with Sales, Sales Administration, Demand Planning, Finance, and Central counterparts.
16. Manage the Marketing Portion of the P&L and oversee the Marketing budget.
17. Provide VP with market research information and business analytics.
18. Communicate with Central on new product promotions, competitive information, and new business opportunities.
19. Coordinate market visits and attend Retailer meetings with Field Management.
20. Lead, develop, and engage the Perfume Marketing Team.

1. Minimum 10 years of Marketing experience, ideally in the Perfume industry.
2. Proven Brand Strategist with broad creative and innovative acumen.
3. Awareness of luxury brands and experience in the Perfume industry.
4. Customer-focused and result-oriented.
5. Strong project, organization, planning, and budget management skills.
6. Comprehensive analytical skills.
7. Solid interpersonal and communication skills with the ability to build strong relationships and partnerships.
8. Proactive, energetic, self-starter with an acute sense of judgment, tact, and diplomacy.
9. Proven leadership qualities.
10. Excellent written, oral, and presentation skills.
11. International travel is required.

1. Strategic marketing development
2. Budget management
3. Cross-functional collaboration
4. Analytical thinking
5. Leadership and team development
6. Communication and presentation
7. Creative problem-solving
8. Project management

A minimum of 10 years of marketing experience, with a strong preference for candidates with a background in the perfume industry.

Compensation Range: $170,000 - $190,000

Bulgari offers a hybrid working model with four days in the office and one day remote, providing flexibility and work-life balance.

Bulgari fosters a culture of innovation and excellence, encouraging employees to push creative boundaries while maintaining a commitment to quality and luxury. As part of the LVMH Group, Bulgari employees benefit from a collaborative and supportive environment that values diversity and professional growth.