Bvlgari CRM Specialist

New York • USA

Saturday, March 15, 2025

Bulgari, a prestigious brand within the Watches & Jewellery division, is part of the globally renowned LVMH Group. Known for its exquisite craftsmanship and luxurious creations, Bulgari offers an inspiring work environment that values innovation and excellence. As an employer, Bulgari is committed to fostering talent and providing opportunities for professional growth within the luxury sector.

1. Manage CRM project initiatives, gathering team needs and updates weekly.
2. Oversee regional contact plans by boutique to drive client loyalty, preparing target groups and briefing assets for communication channels.
3. Build and execute customer reports based on behavior and local requests.
4. Support the creation of a localized CRM ambassador program.
5. Collect and share best practices and success stories across programs.
6. Support omnichannel customer engagement with process development, policies, and training.
7. Design PowerPoint presentations for project launches, key learnings, and opportunities.
8. Design and deploy local emails via Salesforce for boutique activations.
9. Support the adoption and training of clienteling applications across retail teams.
10. Collaborate cross-functionally for tech product enhancements and troubleshoot technical issues with central Client & IT teams.
11. Manage user creation and deletion requests across platforms for retail employees.
12. Manage the gifting process for North American programs, proposing and evaluating ideas to elevate initiatives.
13. Research and source local gifting partners, and manage warehouse communication for gift distribution.
14. Benchmark competitor gifting programs and liaise with Marketing and Communications for event alignment.
15. Perform administrative tasks such as creating vendors, inputting POs, and supporting budget tracking.

1. Minimum 3 years of experience in digital marketing and CRM.
2. Retail experience preferred but not required.
3. Experience in creating training documents and leading digital and in-person trainings.
4. Fluency in written and spoken English; Italian is a plus.

1. Proficiency in Microsoft Office Suite, Salesforce Marketing Cloud, SAP, and PowerBI.
2. Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
3. Exceptional communication and presentation skills tailored to different audiences.
4. Strong analytical skills with the ability to translate findings into actionable business initiatives.
5. Ability to adapt to a dynamic, fast-paced environment.

Minimum of 3 years in digital marketing and CRM, preferably within the fashion, luxury, retail, or lifestyle sectors.

Bulgari offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts on luxury products.

Bulgari prides itself on a culture that values creativity, excellence, and collaboration. Employees are encouraged to innovate and contribute to the brand's legacy of luxury and craftsmanship. The work environment is dynamic and fast-paced, fostering both personal and professional growth.