Bvlgari CRM Manager

Bulgari (Bvlgari) is an Italian luxury house renowned for high-jewelry, watches, leather goods and fragrances. As part of the LVMH group, the brand blends Roman heritage with contemporary design and positions client experience and craftsmanship at the core of its commercial and creative activity. The organization fosters cross-disciplinary collaboration across product, retail and digital teams, offering exposure to global luxury operations within a leading conglomerate.

1. Define and execute an annual, data-driven CRM strategy for Bulgari Parfums China aligned with global and APAC brand guidelines and regional business objectives.
2. Own end-to-end CRM campaign planning and execution: audience segmentation, journey mapping, content coordination and performance tracking across WeChat, Tmall, JD.com and retail touchpoints (boutiques, department stores).
3. Design, implement and operate a tiered loyalty program that incentivizes engagement and increases retention, repeat purchases and long-term brand advocacy.
4. Develop and optimize automated, multi-channel lifecycle journeys (acquisition, activation, retention, birthday/gifting, post-consultation follow-ups) in line with channel mix and commercial windows.
5. Analyze CRM databases to generate actionable customer intelligence, measure CLV and campaign ROI, and recommend optimizations to improve conversion and retention metrics.
6. Enhance data infrastructure, marketing automation and reporting capabilities to enable scalable personalization and measurable outcomes.
7. Collaborate closely with regional and local cross-functional teams to integrate CRM into seasonal campaigns, product launches and client initiatives; manage external CRM vendors and agencies to ensure high-quality delivery.
8. Ensure all CRM communications uphold Bulgari’s luxury standards and comply with local data privacy regulations (including PIPL) and LVMH data governance policies.

1. Bachelor’s degree in Marketing, Business, Data Analytics or a related discipline.
2. 5–7 years of CRM, digital marketing or customer engagement experience, ideally within luxury goods, prestige beauty or fragrance sectors.
3. Proven experience designing and operating loyalty programs and lifecycle marketing frameworks.
4. Demonstrable ability to translate data insights into actionable CRM strategies and to measure customer lifetime value and campaign ROI.
5. Fluent in Mandarin (written and spoken) and English.

1. WeChat Mini Programs
2. WeChat Official Account
3. Tmall CRM tools
4. JD.com CRM tools
5. CRM databases
6. Marketing automation
7. Customer segmentation and journey mapping
8. Campaign analytics and reporting
9. Stakeholder management

5–7 years of progressive CRM, digital marketing or customer engagement experience, with a strong preference for candidates who have worked in luxury, prestige beauty or fragrance brands and who understand Chinese consumer behaviour and omnichannel retail dynamics.

Bachelor’s degree in Marketing, Business, Data Analytics or a related field.

Bulgari cultivates a culture of refined excellence where product craft, elevated client experience and creative expression converge. Operating within the LVMH network, teams are expected to combine commercial rigor with a deep respect for brand heritage, collaborating across markets to deliver best-in-class luxury experiences.