Bvlgari CRM Manager

London • UK

Monday, June 30, 2025

Bulgari, a prestigious name in luxury, was founded in 1884 by Sotirio Bulgari in Rome. Renowned for its exquisite Italian craftsmanship, Bulgari has expanded from its origins in jewelry to encompass watches, accessories, perfumes, and luxury resorts. As part of a global luxury conglomerate, Bulgari offers a dynamic and innovative work environment, committed to diversity and corporate social responsibility.

1. Develop and manage CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
2. Set and maintain budgets for boutique activities, key client programs, and gifting.
3. Mentor in-boutique CRM ambassadors, fostering a culture of innovation and excellence.
4. Collaborate with partners to develop CRM communication tools.
5. Utilize data-driven insights for effective business customer segmentation and tailored communication.
6. Design and implement customer lifecycle management strategies to enhance engagement and loyalty.
7. Manage UK clients' participation in worldwide events and exhibitions.
8. Oversee printed material orders and distribution, including catalogues and invitations.
9. Monitor CRM and ECRM KPIs through analysis and reporting.
10. Analyze campaign performance to identify opportunities for increased engagement and conversion.
11. Ensure customer database health with a focus on retention and compliance.
12. Organize in-boutique events to acquire and convert prospects.
13. Work closely with partners to optimize brand visibility and client acquisition.

1. Minimum 7 years of experience in a CRM role with a focus on segmentation and lifecycle management.
2. Proven track record in cross-channel lifecycle communications.

1. Strong analytical mindset and problem-solving abilities.
2. Excellent verbal and written communication skills.
3. Ability to work collaboratively with different departments and senior stakeholders.
4. Technical proficiency with a creative eye for communication aesthetics.
5. Experience with CRM software like Salesforce is desirable.

Minimum 7 years of experience in a CRM role, focusing on segmentation, lifecycle management, and stakeholder engagement.

Competitive benefits package including opportunities for career advancement within a global luxury brand.

Bulgari fosters an authentic and passionate work environment, emphasizing diversity and innovation. The company values unique perspectives and encourages employees to express their ideas and passions, contributing to a culture of excellence and creativity.