Buccellati Marketing and Communication Manager

Buccellati is an Italian maison renowned for its artisanal goldsmithing and haute-joaillerie. The brand is celebrated for hand‑finished techniques, refined design language and an exclusive global clientele. As an employer, Buccellati typically blends traditional craftsmanship with contemporary retail and communication strategies, offering roles that require both artisanal sensitivity and commercial acumen.

1. Define and execute the Japan market marketing and communications strategy to strengthen brand desirability and drive store and e‑commerce performance.
2. Develop and deliver integrated communications programmes across PR, digital, social and content channels aligned with global brand guidelines.
3. Lead press and media relations, cultivate relationships with key lifestyle and fashion editors, and manage editorial calendars and press materials.
4. Oversee digital marketing, social media campaigns, influencer and celebrity partnerships, and content production in collaboration with creative teams and agencies.
5. Plan and manage local events, launches and client experiences — coordinating logistics, guest lists and on‑site brand presentation.
6. Manage external agencies and vendors, ensuring creative consistency, on‑brief execution and adherence to budget and timelines.
7. Own budget planning and tracking for marketing and communications activities; produce KPI reports and post‑campaign analysis.
8. Coordinate closely with regional and global teams to localise global campaigns and ensure consistent brand storytelling.
9. Mentor and lead junior staff or external contractors where applicable, fostering professional development and cross‑functional alignment.

1. Proven experience in marketing and communications within the luxury goods, fine jewelry or high‑end fashion sectors.
2. Demonstrable expertise in PR, media relations and integrated digital campaigns with a track record of measurable results.
3. Strong project and budget management skills; experience briefing and managing creative and media agencies.
4. Excellent written and verbal communication skills with polished presentation capabilities.
5. Strategic thinker with commercial orientation and sensitivity to heritage craftsmanship and luxury positioning.

1. Brand strategy
2. Public relations and media relations
3. Digital marketing and social media strategy
4. Content strategy and production
5. Influencer and celebrity partnerships
6. Event planning and experiential marketing
7. Agency management
8. Budgeting and performance reporting
9. Cross‑functional stakeholder management
10. Adobe Creative Suite
11. Google Analytics
12. Meta Ads Manager
13. Salesforce
14. Microsoft Excel

Minimum 5–8 years of progressive experience in marketing and communications, ideally within luxury jewelry, watches or high‑end fashion; prior responsibility for local market planning and for managing agencies and budgets. Previous exposure to regional or global brand coordination is highly desirable.

Bachelor’s degree in Marketing, Communications, Business, or a related discipline; advanced or specialised training in luxury brand management is a plus.

Buccellati combines artisanal heritage with contemporary luxury retailing; teams value meticulous craftsmanship, discretion and refined aesthetic judgement. The workplace typically demands high standards of presentation and collaboration across local boutiques and global brand functions.