Breguet Marketing & PR Specialist

Breguet is a storied Swiss haute-horlogerie maison combining centuries-old artisanal craftsmanship with technical innovation. As part of The Swatch Group, the brand is renowned for its historically significant complications, refined aesthetics and a clientele that values heritage and precision.

1. Develop and execute proactive PR strategies that amplify brand storytelling and product launches across relevant media channels.
2. Manage daily press relations: draft and distribute press releases, prepare press kits, maintain journalist and editorial contacts.
3. Coordinate events and launches, liaising with internal stakeholders and external agencies to deliver high-end press activations and media previews.
4. Create and supervise content for owned channels and support campaign assets in collaboration with marketing and digital teams.
5. Monitor and analyse media coverage and industry trends; prepare reports and insights to inform communications decisions.
6. Support influencer and partnership programmes, ensuring alignment with brand positioning and compliance with luxury standards.
7. Manage editorial calendars, ensure consistent brand messaging across PR touchpoints and coordinate with boutiques/retail teams as required.

1. Degree in Communications, Marketing, Journalism or a related discipline, or equivalent professional experience.
2. Proven ability to craft clear, persuasive copy for press materials and marketing collateral.
3. Strong organisational skills with experience planning and executing high‑quality events and press activations.
4. Established relationships with lifestyle, luxury and trade media, or demonstrable experience building such networks.
5. Discretion, attention to detail and a polished professional demeanour appropriate to a luxury brand environment.

1. Press relations
2. Media strategy
3. Copywriting and editorial content
4. Event management and logistics
5. Media monitoring and reporting
6. Stakeholder and agency management
7. Press kit and media asset preparation
8. Campaign coordination

Typically 3+ years of hands-on PR or marketing experience, preferably within the luxury goods, watchmaking or high-end lifestyle sectors; experience working with agencies and delivering press events expected.

Bachelor's degree in Communications, Marketing, Journalism or equivalent professional experience.

The brand marries centuries of horological tradition with contemporary technical excellence, fostering a workplace that values craftsmanship, precision and refined aesthetic sensibilities. Employees operate in a collaborative, detail-oriented environment serving a global luxury clientele and working closely with specialised ateliers and international teams.