Bottega Veneta EMEA CRM Manager

Bottega Veneta, a distinguished brand under the Kering Group, has been inspiring individuality through innovative craftsmanship since its inception in 1966. With its roots in Vicenza, Italy, Bottega Veneta embodies Italian culture while maintaining a global perspective. As part of the Kering Group, a global luxury conglomerate, Bottega Veneta offers a dynamic environment that values creativity, diversity, and talent development.

1. Adapt and implement global CRM programs to align with EMEA market dynamics and customer expectations.
2. Lead client recruitment, retention, and reactivation initiatives in collaboration with regional and local teams.
3. Oversee the rollout of clienteling tools and programs, providing coaching to retail teams and engaging the Store Client Expert community.
4. Collaborate with training teams to ensure store staff adoption of CRM tools and customer KPIs.
5. Define and monitor store-level CRM objectives, ensuring alignment with overall business goals.
6. Oversee database quality, capture rate, and segmentation accuracy for targeted campaigns.
7. Analyze customer behavior, lifecycle journeys, and campaign performance to identify actionable insights.
8. Define, monitor, and report on key CRM KPIs across the EMEA region.
9. Manage local CRM campaigns, ensuring consistency with global guidelines and market personalization.
10. Coordinate with HQ on regional implementations of clienteling campaigns.
11. Oversee the execution of lifecycle triggered campaigns and journeys in Salesforce.
12. Manage and monitor CRM budgets, ensuring alignment with financial guidelines.
13. Ensure compliance with data protection regulations across all CRM activities.
14. Partner with HQ and Group functions to align on CRM systems, tools, and data governance best practices.

1. 5+ years of proven CRM experience in a luxury or premium retail environment, with exposure to regional or multi-market roles.
2. Strong expertise in CRM platforms, preferably Salesforce Marketing Cloud.
3. Degree in Marketing, Business, or related discipline.

1. Excellent analytical and strategic thinking skills.
2. Experience in clienteling programs, customer segmentation, and lifecycle management.
3. Strong leadership and communication skills.
4. Highly organized and detail-oriented.
5. Fluency in English; other European languages are a plus.

A minimum of 5 years in CRM management within a luxury or premium retail environment, with significant exposure to regional or multi-market roles.

Degree in Marketing, Business, or related discipline.

Joining Bottega Veneta offers the opportunity to be part of a global luxury group that values talent development and internal mobility, providing a stimulating and fulfilling workplace environment.

Bottega Veneta, as part of the Kering Group, fosters a diverse and inclusive workplace, embracing diversity in all its forms. The company promotes leadership skills and helps employees reach their full potential in a dynamic and supportive environment.