Bottega Veneta EMEA CRM Manager

Bottega Veneta, a distinguished brand under the Kering Group, has been a beacon of innovative craftsmanship and individuality since its inception in 1966. With its roots in Vicenza, Italy, Bottega Veneta embodies Italian cultural heritage while maintaining a global perspective. As part of the Kering conglomerate, the brand benefits from a robust support system that fosters creativity and growth, offering employees a dynamic and enriching work environment.

1. Adapt and implement Global CRM programs for the EMEA region, aligning with local market dynamics and customer expectations.
2. Collaborate with regional and local teams to drive client recruitment, retention, and reactivation initiatives.
3. Lead the rollout of clienteling tools and programs, coaching retail teams and animating the Store Client Expert community.
4. Collaborate with Training to ensure store staff adoption of CRM tools and customer KPIs.
5. Support the team in defining and monitoring store-level CRM objectives, ensuring alignment with overall business goals.
6. Oversee database quality, capture rate, and segmentation accuracy for targeted campaigns.
7. Analyze customer behavior, lifecycle journeys, and campaign performance to identify actionable insights and growth opportunities.
8. Define, monitor, and report on key CRM KPIs across the EMEA region, benchmarking and sharing results.
9. Manage local CRM campaigns ensuring consistency with global guidelines and market personalization.
10. Coordinate with HQ on regional implementations of clienteling campaigns.
11. Oversee execution of lifecycle triggered campaigns and journeys in Salesforce.
12. Manage and monitor CRM budgets, ensuring alignment with financial guidelines and resource optimization.
13. Ensure full compliance with data protection regulations across all CRM activities.
14. Partner with HQ and Group functions to align on CRM systems, tools, and data governance best practices.

1. 5+ years of proven CRM experience in a luxury or premium retail environment with regional or multi-market exposure.
2. Strong expertise in CRM platforms, particularly Salesforce Marketing Cloud, and analytics tools.
3. Excellent analytical and strategic thinking skills, capable of transforming data into actionable insights.
4. Experience in clienteling programs, customer segmentation, and lifecycle management.
5. Strong leadership and communication skills, with the ability to influence and engage cross-functional and retail teams.
6. Highly organized, detail-oriented, and proactive in managing complex projects across multiple markets.
7. Fluency in English; proficiency in other European languages is advantageous.
8. Degree in Marketing, Business, or related discipline.

1. CRM strategy development and execution
2. Data analysis and reporting
3. Campaign management
4. Leadership and team collaboration
5. Communication and influence
6. Project management
7. Multilingual proficiency

A minimum of 5 years in a CRM role within the luxury or premium retail sector, with significant exposure to regional or multi-market responsibilities.

Degree in Marketing, Business, or a related discipline.

Joining Bottega Veneta offers the opportunity to be part of a global luxury group that values talent development and internal mobility. Employees are encouraged to reach their full potential in a stimulating and fulfilling workplace environment.

Bottega Veneta, as part of the Kering Group, is committed to fostering a diverse and inclusive workforce. The company values diversity in all its forms and believes it enriches the workplace, promoting a culture where employees can express their talents and adapt to a changing world. As an Equal Opportunity Employer, Bottega Veneta welcomes applications from all qualified candidates.