Balenciaga Media & Social Communications Coordinator

Seoul • South Korea

Wednesday, January 22, 2025

Balenciaga, a distinguished name in the luxury fashion industry, was founded in 1917 by the visionary Spanish couturier Cristóbal Balenciaga. Renowned for his avant-garde designs, Balenciaga's legacy continues to influence the fashion world. The brand, known for its conceptual ready-to-wear collections, leather goods, footwear, and accessories, has become synonymous with innovation and style. Since 2001, Balenciaga has been a part of the Kering Group, a global leader in luxury. Under the creative direction of Demna since 2015, Balenciaga remains at the forefront of fashion, celebrated for its bold and modern aesthetic.

1. Support the communication manager in executing print, out-of-home, and digital advertisements.
2. Develop and implement strategies for Naver and Kakao ad placements tailored to the local market.
3. Manage timelines for ad execution and asset delivery deadlines.
4. Facilitate communication and negotiation with media agencies.
5. Oversee the operation of the Kakao channel, ensuring alignment with the social calendar.
6. Update assets and translate captions to maintain the brand's tone and manner.
7. Propose and develop content strategies for Kakao.
8. Monitor online keyword trends and organic search trends daily.
9. Ensure proper execution of ad placements and report potential risks to brand visibility or reputation.
10. Conduct competitor analysis for both media and social channels.
11. Assist in event support and track monthly media and social expenses.

1. Minimum of 1-2 years of relevant experience.
2. Preference for candidates with online performance marketing experience.
3. Bachelor’s degree in Marketing, Media, Business, Commerce, Communication, Public Relations, or related fields preferred.
4. Ability to work independently and manage multiple projects simultaneously.
5. Detail-oriented with excellent administrative skills.

1. Proficiency in media execution and social media operations.
2. Strong understanding of Naver and Kakao ad platforms.
3. Excellent communication and negotiation skills.
4. Ability to monitor and analyze media and social trends.
5. Competency in managing multiple tasks and deadlines.

A minimum of 1-2 years in a relevant field, with a preference for experience in online performance marketing.

Bachelor’s degree in Marketing, Media, Business, Commerce, Communication, Public Relations, or related fields preferred.

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Balenciaga fosters a culture of creativity and innovation, encouraging employees to push boundaries and redefine fashion norms. As part of the Kering Group, Balenciaga is committed to sustainability and ethical practices, creating a dynamic and inclusive workplace where diverse talents thrive.