Balenciaga CRM Specialist

Seoul • South Korea

Tuesday, January 27, 2026

Balenciaga, a distinguished name in luxury fashion, was founded in 1917 by Cristóbal Balenciaga. The brand established itself in Paris in 1937, revolutionizing modern couture with its avant-garde silhouettes and techniques. Today, Balenciaga continues to push the boundaries of fashion through its innovative collections for both men and women, as well as its commitment to digital expansion and social responsibility. As part of the Kering Group, Balenciaga is at the forefront of contemporary fashion, offering a dynamic and progressive work environment.

1. Coordinate and assist with the launch of the LUCE project, implementing new digitalization processes in retail stores.
2. Conduct in-store training and ensure the effective operation of omnichannel in-store client journey initiatives.
3. Manage and handle IT devices and tools related to LUCE.
4. Provide regular reporting on LUCE usage and conduct analysis on customer retention and segmentation.
5. Manage customer engagement activities, including collecting customer profiles and feedback, and handling customer gifts.
6. Ensure all administrative tasks are completed accurately and within specified timeframes.
7. Coordinate gift development in alignment with headquarters' direction and local celebrations.
8. Support clienteling by analyzing VIC trends and developing treatment plans with store teams.

1. Minimum of 3 years of work experience, preferably in the retail industry.
2. Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.

1. Strong project management and coordination skills.
2. Proficiency in digital tools and IT device management.
3. Excellent communication and interpersonal skills.
4. Analytical skills for customer data analysis and reporting.
5. Ability to manage multiple tasks and meet deadlines.

A minimum of 3 years in a similar role within the retail industry is required.

Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field preferred.

Employees enjoy a comprehensive benefits package, including health insurance, employee discounts, and opportunities for professional development.

Balenciaga fosters a culture of innovation and creativity, encouraging employees to challenge conventions and contribute to the brand's legacy of avant-garde fashion. The work environment is dynamic and inclusive, promoting growth and collaboration.