Alaïa Deputy Boutique Manager

London • UK

Tuesday, May 20, 2025

ALAÏA, a distinguished name in the luxury fashion industry, is part of the Richemont Group, renowned for its commitment to excellence and innovation. As an employer, ALAÏA offers a dynamic and enriching environment that fosters creativity and professional growth. The brand is dedicated to nurturing talent and providing opportunities for career advancement within the prestigious Richemont family.

1. Co-monitor the achievement of sales targets and KPIs for the boutique.
2. Collaborate with the Boutique Director on quarterly action plans to drive growth and achieve targets.
3. Provide monthly and ad-hoc reporting on sales, traffic, KPIs, and propose corrective actions.
4. Support the effective operation of the boutique.
5. Assist in team management to optimize performance and profitability.
6. Communicate and motivate the team around the Maison's strategy and vision.
7. Conduct team meetings and ensure awareness of targets and client experience best practices.
8. Support the annual performance management process and provide feedback.
9. Delegate operational activities and establish clear team responsibilities.
10. Assist in providing training and coaching to drive success.
11. Champion clienteling behaviors to drive a client-centric business.
12. Elevate client experience in-store and ensure brand guidelines are met.
13. Define objectives for client retention, recruitment, and reactivation.
14. Leverage clienteling tools to achieve results and report on ROI.
15. Research and negotiate local partnerships to acquire a luxury audience.
16. Ensure compliance with group, Maison, and boutique policies.
17. Monitor visual merchandising and maintain brand image.
18. Supervise boutique back office and administration.
19. Ensure boutique maintenance and take corrective actions as needed.

1. Previous boutique management experience in luxury retail.
2. Strong leadership skills and business acumen.
3. Excellent interpersonal, communication, and organizational skills.
4. Ability to motivate and develop a team in line with ALAÏA’s values.
5. Proactive and innovative approach to boutique and team management.
6. Excellent presentation skills and brand ambassador qualities.
7. Ability to handle multiple demands and priorities.
8. Strong customer service approach and CRM initiative skills.
9. Fluency in English, additional languages are advantageous.

1. Leadership and team management
2. Sales and KPI monitoring
3. Clienteling and CRM
4. Communication and interpersonal skills
5. Organizational skills
6. Problem-solving and innovation
7. Brand representation
8. Multitasking and prioritization

Candidates must have previous boutique management experience, particularly within the luxury retail sector.

ALAÏA offers a comprehensive benefits package, emphasizing professional development and a supportive work environment.

The culture at ALAÏA, under the Richemont Group, is one of diversity, creativity, and empowerment. The company values freedom, collegiality, loyalty, and solidarity, fostering an environment of empathy, curiosity, courage, humility, and integrity. ALAÏA is committed to caring for the world and nurturing untapped potential.