A. Lange & Söhne Head of Marketing & Communications

Berlin • Germany

Monday, July 14, 2025

A. Lange & Söhne, a distinguished name in the luxury watchmaking industry, is renowned for its commitment to state-of-the-art tradition and excellence. As a part of the prestigious Richemont Group, the brand is synonymous with precision, innovation, and timeless elegance. A. Lange & Söhne offers a dynamic work environment where creativity and tradition converge, fostering a culture of continuous improvement and excellence.

1. Adapt and implement global brand marketing strategies at the local level, focusing on areas with A. Lange & Söhne boutiques.
2. Assess the brand's unique selling points in the local market and identify growth opportunities.
3. Manage marketing campaigns, product launches, and integrate cross-functional teams to achieve objectives.
4. Define and monitor key performance indicators (KPIs) for all marketing activities.
5. Conduct ongoing research on current trends and communication channel developments.
6. Support CRM and Visual Merchandising managers in localizing and executing global CRM strategies.
7. Enable Event Manager to plan and execute brand events according to HQ strategy.
8. Build partnerships with key industry opinion leaders, media, and watch communities.
9. Monitor and control the communication budget and report on activities and results.
10. Embody and demonstrate Lange values and enhance brand equity.
11. Develop and manage a high-performing marketing team, facilitating collaboration and professional growth.

1. Minimum 8-10 years in a leading Marketing and/or Communications role within the luxury sector.
2. Proven understanding of the luxury goods market, ideally within the watch industry.
3. Established network of luxury media and relevant stakeholders in the region.
4. Fluency in German and English, with additional languages being advantageous.

1. Proficiency in digital and social media strategy development and execution.
2. Excellent communication and presentation skills.
3. Strong intercultural understanding.
4. Leadership capabilities and ability to work independently.
5. Detail-oriented and stress-resistant.

Extensive luxury experience with a minimum of 8-10 years in a leading Marketing and/or Communications role, preferably in an international luxury environment.

Attractive and above-tariff remuneration, including a 13th salary, bonus, and monthly shopping voucher.

Comprehensive benefits including flexible working time models, health care focus, family-friendly support, and various development opportunities.

A. Lange & Söhne fosters a culture of innovation, tradition, and excellence. The company values equality, collaboration, and a strong sense of community, encouraging employees to embody the brand's motto: 'Never stand still.'