Zenith Marketing Specialist

Zenith, a distinguished brand within the Watches & Jewellery division, is renowned for its commitment to elegance and exclusivity. As part of a larger conglomerate, Zenith benefits from a robust global presence and a rich heritage in luxury craftsmanship, offering employees a dynamic and prestigious environment to cultivate their careers.

1. Develop and implement a public relations strategy aligned with Zenith's marketing objectives and brand identity.
2. Craft compelling messaging for various platforms to enhance brand recognition and loyalty.
3. Conduct market research to stay ahead of industry trends and adjust communication tactics accordingly.
4. Evaluate the effectiveness of communication strategies through regular analysis and reporting, making data-driven adjustments as needed.
5. Establish and maintain strong relationships with key media, journalists, influencers, and opinion leaders in the luxury fashion sector.
6. Coordinate press releases, media kits, and exclusive interviews that accurately reflect the Zenith vision.
7. Organize press events, product launches, and other events to maximize exposure and maintain top brand awareness.
8. Monitor media coverage regularly to ensure consistency in public perception and address any discrepancies proactively.
9. Implement digital owned media strategies, including content creation and posting on platforms such as LINE, Facebook, and Instagram.
10. Conduct thorough market research and analysis to gather insights into consumer behavior and emerging trends.
11. Prepare reports that encapsulate findings, outcomes, and recommendations to inform future PR and marketing initiatives.
12. Oversee vendor management, including negotiation of contracts and handling of expenses to assure quality partnerships.
13. Administer the marketing budget meticulously, coordinating with the Finance department to ensure fiscal discipline.
14. Facilitate Zenith E-Learning programs for boutique and wholesale partner staff, compiling monthly progress reports.

1. University degree with a major in Marketing, Economy, or Business.
2. Minimum 3 years of hands-on experience in PR Communications.
3. Experience managing luxury goods or other retail categories.
4. Work experience with wholesalers.
5. Studies or professional experience abroad is preferable.
6. Business-level proficiency in English (TOEIC 850+ preferred).
7. Business-level proficiency in Japanese for daily communication.

1. Strong presentation and communication skills to engage key stakeholders.
2. Commercial awareness and interest in market trends.
3. Ability to manage ambiguous situations, plan budgets, prioritize tasks, and meet deadlines.
4. Creative mindset with a strong interest in Watch, Fashion, Art, Sports, Music, and Jewelry.
5. Leadership abilities and team management skills.
6. Proficiency in digital analytic tools and Microsoft software.
7. International exposure and flexibility.
8. Self-motivated and independent with a trustworthy demeanor.
9. Attention to personal presentation to embody the Zenith brand.

A minimum of 3 years of experience in PR Communications, preferably within the luxury goods or retail sector.

University degree with a major in Marketing, Economy, or Business.

The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of the office.

Zenith fosters a culture of innovation and excellence, encouraging employees to bring a fresh, progressive mindset to their roles. The brand values creativity and a passion for luxury, providing a supportive environment for professional growth and development.