Christian Dior PR & Influencer Marketing Executive

Parfums Christian Dior, a distinguished entity under the umbrella of the LVMH group, has been a beacon of luxury and innovation since 1947. Renowned for its unparalleled excellence in perfumes, cosmetics, and skincare, the brand continues to redefine the essence of French luxury. With a global presence, Parfums Christian Dior offers a dynamic and creative work environment that fosters professional growth and innovation.

1. Lead the development and execution of influencer PR campaigns to enhance brand awareness and engagement.
2. Define influencer selection strategies based on brand fit, performance analytics, and market trends.
3. Establish and maintain long-term relationships with key influencers and digital opinion leaders.
4. Monitor and analyze influencer performance using analytics platforms, ensuring data-driven decision-making.
5. Track Share of Voice (SOV) and Earned Media Value (EMV), providing actionable insights.
6. Coordinate between influencers and internal teams for effective product seeding and campaign activations.
7. Manage strategic seeding and product gifting plans to maximize brand visibility.
8. Oversee paid partnerships, ensuring alignment with brand guidelines.
9. Enhance the quality and creativity of earned content through guidance to creators and partners.
10. Support event conceptualization, planning, and execution, ensuring alignment with brand storytelling.
11. Manage the Influencer Marketing budget, ensuring efficient resource allocation.
12. Oversee supplier management and ensure all expenses align with budget plans.
13. Travel within the GCC region or internationally for activations and influencer engagements.

1. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2. Minimum 2 years of experience in influencer marketing, PR, or digital communications, preferably in the beauty or luxury industry.
3. Fluent in English; Arabic is a plus.

1. Strong network of influencers and content creators in beauty, lifestyle, and fashion.
2. Proficiency in PR analytics tools such as Tribe Dynamics and Launchmetrics.
3. Deep understanding of social media trends and the influencer landscape.
4. Strong project management, negotiation, and communication skills.
5. Ability to work in a fast-paced, high-performance environment.

Minimum 2 years in influencer marketing, PR, or digital communications, preferably within the beauty or luxury industry.

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Parfums Christian Dior offers a competitive benefits package, including opportunities for professional development and growth within the luxury industry.

Parfums Christian Dior fosters a culture of creativity, excellence, and innovation. The brand values the unique contributions of its employees and encourages a collaborative and dynamic work environment that thrives on diversity and inclusion.