CRM Assistant Internship

Paris • France

Monday, January 20, 2025

Moët & Chandon, a prestigious house founded in 1743, has long been synonymous with the unique spirit of champagne. Situated in Épernay, the house encompasses the renowned brands Moët & Chandon, Dom Pérignon, and Mercier, and operates under the aegis of Moët Hennessy, a distinguished entity within the LVMH – Moët Hennessy Louis Vuitton conglomerate. As an employer, Moët & Chandon offers an unparalleled opportunity to immerse oneself in the world of luxury wines and spirits, fostering a culture of excellence and innovation.

1. Contribute to the development of the annual CRM communication calendar.
2. Create newsletter content, including visuals and text, in collaboration with internal teams and ensure delivery to key markets.
3. Manage end-to-end newsletter campaigns using Salesforce Marketing Cloud, including construction, testing, targeting, and scheduling.
4. Assist in defining and implementing new consumer journeys such as welcome, birthday, and retention programs.
5. Participate in key brand launches and the development of associated CRM plans.
6. Consolidate CRM communication plans from key markets through monthly calls and validate market-developed newsletters.
7. Collaborate with local teams to support CRM action plan implementation, focusing on both engagement and acquisition.
8. Respond to ad hoc market requests, such as creating data collection forms.
9. Monitor CRM campaign performance, consolidate market performance data, analyze KPIs, and propose optimizations.
10. Conduct A/B testing to enhance future campaign KPIs.
11. Perform periodic benchmarking on CRM best practices and innovations.

1. Currently pursuing a Master's degree in business school or equivalent, seeking a gap year or end-of-study internship.
2. Demonstrates excellent interpersonal and organizational skills.
3. Autonomous and proactive, capable of coordinating various stakeholders in a multicultural environment.
4. Fluent in English.
5. Ideally, has a first experience of 6 months in digital marketing, particularly in CRM.
6. Experience with Salesforce Marketing Cloud is a plus.

1. Strong communication and interpersonal skills.
2. Organizational and multitasking abilities.
3. Proficiency in English.
4. Familiarity with CRM tools, preferably Salesforce Marketing Cloud.
5. Analytical skills for performance monitoring and optimization.

Entry-level experience, ideally with a 6-month background in digital marketing and CRM.

Currently enrolled in a Master's program in business or a related field.

The internship offers the opportunity to work in a dynamic and multicultural environment, providing exposure to the luxury wines and spirits industry and the chance to develop professional skills in CRM and digital marketing.

Moët & Chandon fosters a culture of innovation and excellence, deeply rooted in its rich heritage and commitment to quality. The workplace environment is dynamic and multicultural, encouraging creativity and collaboration across various teams and markets.