Loewe Media Manager

LOEWE, established in Spain in 1846, stands as a distinguished luxury house renowned for its commitment to craftsmanship and culture. As part of the LVMH conglomerate, LOEWE thrives under the creative direction of Jack McCollough and Lazaro Hernandez, offering a vibrant and intellectual approach to fashion. The brand is celebrated for its expertise in leather and its dedication to artisanal techniques, supporting contemporary art and culture globally. LOEWE fosters an inclusive environment, valuing diversity across all spectrums, ensuring every team member feels valued and empowered.

1. Develop and execute innovative digital media plans across social platforms and analytics partnerships.
2. Collaborate with headquarters to manage paid campaigns across social media, programmatic display, and search.
3. Design segmented, data-driven campaigns to maximize customer acquisition, retention, and lifetime value.
4. Track, analyze, and report on campaign performance, refining strategies to deliver stronger ROI.
5. Lead end-to-end media strategy, planning, and execution across SEAO, focusing on performance metrics and ROI.
6. Optimize media investment through data-driven decision-making and marketing mix modeling.
7. Manage and forecast the media budget in collaboration with headquarters.
8. Translate global campaigns into SEAO relevant strategies through content briefs.
9. Partner with agencies and media platforms to oversee campaign execution and maintain media partner relationships.
10. Lead retail marketing initiatives, collaborating with local and HQ teams to enhance in-store activations.
11. Design data-driven retail marketing strategies leveraging retail operations and category dynamics.
12. Work with retail teams and landlords to negotiate optimal visibility and partnership-driven marketing campaigns.
13. Support marketing events and activations, coordinating logistics and budgets.

1. Minimum 6 years’ experience in digital media, preferably from agency or brand.
2. Strong analytical capability to evaluate ROI and run effective PDCA cycles.
3. Proficient in paid digital marketing across social platforms, display networks, and programmatic channels.
4. Experience with AI-driven campaign management.

1. Analytical skills for working with large datasets and evaluating ROI.
2. Proficiency in media planning, ad setup, and performance optimization.
3. Ability to develop data-backed digital media strategies.
4. Strong communication and collaboration skills.
5. Organizational skills for managing stakeholders and retail marketing activities.
6. Detail-oriented with good business acumen and sound judgment.

Minimum 6 years of experience in digital media, with hands-on expertise in media planning, ad setup, and performance optimization.

LOEWE offers a dynamic work environment with opportunities for professional growth and development within a globally recognized luxury brand.

LOEWE is committed to fostering a culture that embraces diversity and inclusivity, welcoming individuals from all backgrounds and abilities. The company values the unique contributions of each team member, promoting an environment where everyone feels empowered to contribute their best.